Former Mozilla CEO Launches Security-Centric Browser Brave

Posted by timothy on Thursday January 21, 2016 @01:54AM from the demand-meet-supply dept.

rudy_wayne writes: Former Mozilla CEO Brendan Eich has launched a new Chromium-based browser called Brave. "Brave blocks everything: initial signaling/analytics scripts that start the programmatic advertising 'dirty pipe', impression-tracking pixels, and ad-click confirmation signals," Eich wrote on the Brave site. Former Mozilla CTO Andreas Gal said in a blog post that "the web is broken," with current browser vendors unwilling to tackle the dilemma of blocking ads, while looking at alternative mechanisms for funding content. Gal said it was ironic Brave was a for-profit operation that can make money from reducing advertising.

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Brave is an Ad Funnel by Anonymous Coward · 2016-01-21 02:15 · Score: 5, Interesting

The first mention I saw of Brave was this morning on a site, I think linked from another Slashdot article, run by the advertising industry. The insiders on that page were touting Brave to one another as a new platform that will send ads only from servers it controls. "More importantly", they said, everybody will get a share of the proceeds—Mozilla and advertisers both. It's clear that users of Brave will have no option to block the ads that appear in any way. So if you're ready to let someone else decide that certain ads are okay and you ought to see them, this is your browser. I wouldn't touch it with a 10 foot fucking pole.