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Google To Take 'Apple-Like' Control Over Nexus Phones (droid-life.com)

Soulskill writes: According to a (paywalled) report in The Information, Google CEO Sundar Pichai wants the company to take greater control over development of their Nexus smartphones. When producing Nexus phones, Google has always partnered with manufacturers, like Samsung, LG, and HTC, who actually built the devices. Rather than creating a true revenue stream, Google's main goal has been to provide a reference for what Android can be like without interference from carriers and manufacturers. (For example, many users are frustrated by Samsung's TouchWiz skin, as well as the bloatware resulting from deals with carriers.

But now, Google appears to want more control. The report indicates Google wants to do a better job of competing throughout the market. They want to compete with Apple on the high end, but also seem concerned that manufacturers haven't put enough effort into quality budget phones. The article at Droid-Life argues, "We all know that Nexus phones will never be household items until Google puts some marketing dollars behind them. Will a top-to-bottom approach finally push them to do that?"

1 of 180 comments (clear)

  1. Nexus 9 had finish issues by Harlequin80 · · Score: 3, Informative

    I own a Nexus 9 and I think it is a good solid tablet. But mine looks raggedy as hell because the matt finish on the back is only a thin film overlay that has worn off all over the place and in others is lifting like old dead skin. So face up it looks good, face down it looks like a 20 year old tablet that has had a hard life.

    The other comment someone else made is around the microSD slot. Particularly for a tablet, which is a pure media consumption device, it should have an SD slot.