Fine Brothers File For Trademark On Word "React"

Posted by timothy on Monday February 1, 2016 @01:23PM from the language-under-lock-and-rentable-key dept.

DewDude writes: You've probably seen them on YouTube: Fine Brothers are the two behind the video series Teens React, Kids React, and Elders React. Well, the two seem to feel they somehow invented this whole thing and have now filed for a very broad trademark. The USPTO filing says the trademark will be published tomorrow and looking at the filing; it is literally for the word "react" and simply shows a screenshot of their YouTube page. They have also apparently gotten approval for "Parents React," "Celebrities React," and "Parents React"; as well as filed applications for things such as "Do They Know It," "Lyric Breakdown," "People v. Technology," and "Try Not To Smile Or Laugh."

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Re:Oh boy! by Cramer · 2016-02-01 14:45 · Score: 5, Insightful

Except that's how it's going to be applied. Use the word react in your youtube title, tags, or description and it'll be yanked! (or FineBros will take your ad money) I understand the business necessity to trademark your work(s), but in the context of youtube, it's merely a means to bully everyone. Even if that's not their intent, it's going to be very hard not to.
Ask Devinsupertramp how that works.