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Google Display Ads Going All-HTML, Will Ban Flash In 2017 (arstechnica.com)

Posted by yaelk on from the goodbye-flash dept.

Google has announced its plan for display ads to go 100% HTML 5, in hopes of reaching the widest possible audience across screens. Starting on June 30, 2016, Google will no longer accept new Flash display ads from advertisers. And on January 2, 2017, even old Flash display ads will be blocked. This move comes as no surprise, as Google has been nudging its advertisers to stop using Flash. In fact, Google is not the only one moving away from Flash in favor of HTML. Steve Jobs hated Flash, and even Adobe itself has dropped Flash for Adobe Animate.

3 of 84 comments (clear)

  1. Click the Monkey by freefal67 · · Score: 4, Funny

    But will we be able to click the monkey in HTML?

  2. partway there! by Gravis+Zero · · Score: 3, Funny

    now they just need to ban javascript and images so that the internet advertising can be restored to it's former glory: text links!

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    Anons need not reply. Questions end with a question mark.
  3. Re: This will make the Republicans angry by U2xhc2hkb3QgU3Vja3M · · Score: 1, Funny

    So to recapitulate, they love Flash, Java, Silverlight, Windows 10 and systemd.

    Who are these "Republicans" again?