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Google, Yahoo Cry About Ad-Blocking (cnbc.com)

Posted by yaelk on from the ad-blocking dept.

JustAnotherOldGuy writes: Google and Yahoo have accused ad-blocking software Shine of "destroying the relationship" between advertisers and consumers, after an executive from the company called its solution a "nuclear weapon" threatening the industry. Ad blocking software use grew 41 percent in the 12 months to August 2015 and there are now 198 million active adblock users around the world, according PageFair. Benjamin Faes, managing director of media and platforms at Google, called Shine's technology a "blunt" solution that punishes users and good advertisers, and said, "Blocking all ads I think it's diminishing my experience of advertising and in that case we see an issue for the user themselves." It appears that these advertising executives still don't "get it", and are disingenuously tone-deaf to the legitimate complaints raised about ads.

7 of 707 comments (clear)

  1. Re:Hey dumbass! by cfalcon · · Score: 5, Funny

    Exactly. It "disrupts the relationship" in the same way mosquito netting "disrupts the relationship" between mosquitoes and mammal flesh.

  2. Re:Punishes users and good advertisers by Opportunist · · Score: 2, Funny

    Depends. Add a "dead" somewhere and it is no longer.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  3. Re:Why the steep climb by h33t+l4x0r · · Score: 4, Funny

    So far their solution has been to abuse people and not call each other out when they notice other bad actors

    I like how we're calling them bad actors. Like we're eventually going to discover that Nicolas Cage was behind the whole thing.

  4. Re:Punishes users and good advertisers by UnknownSoldier · · Score: 5, Funny

    Next story:

    TV manufacturers whine about "mute button" and "off button".

  5. Re:Punishes users and good advertisers by Anonymous Coward · · Score: 3, Funny

    If these marketing guys ever figure out a way for their commercial to climb out of your screen and dry hump you, we'll all be in trouble.

  6. Re:Ads == Malware Delivery and Nuisance Content by Fnord666 · · Score: 4, Funny

    not because they were trying to suck money out of every click.

    Wow, totally misread this at first glance. That's why kerning is so important in a font.

    --
    'The tyrant will always find pretext for his tyranny.' - Aesop's Fables
  7. Re:Punishes users and good advertisers by dcw3 · · Score: 2, Funny

    If these marketing guys ever figure out a way for their commercial to climb out of your screen and dry hump you, we'll all be in trouble.

    You didn't think Amazon was just going to have that drone drop off a package, did you???

    --
    Just another day in Paradise