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FujiFilm Discontinues Last Film For Millions of Polaroid Cameras (fastcompany.com)
harrymcc writes: Polaroid stopped making film for its instant cameras in 2008. Thanks to Polaroid-compatible film from FujiFilm, many fans of instant photography kept on shooting with classic models such as the Big Shot, which Andy Warhol used in the 1970s. But FujiFilm has announced that it's discontinuing production of peel-apart instant film, which means that an array of cameras which survived Polaroid's own exit from instant photography will finally be orphaned. Could this be a job for the Impossible Project?
Therein lies the problem, not every market niche is profitable.
This is not a niche that is growing, a company here is not investing in a future hit. If the remaining users aren't willing to support an entire production line that line goes away. Fuji's exit says one of two things: 'They needed the money invested in that line for something else that was more profitable.' or 'The line was no longer profitable and never would be.'