Your Data Footprint Is Affecting Your Life In Ways You Can't Even Imagine (fastcoexist.com)

An anonymous reader cites the following excerpts from a FastCoExist article: Innocently clicking on a link results in ad targeting that's hard to shake and our purchases quickly reveal more information than we intend, such as the infamous example of Target knowing a woman is pregnant before she's told her family -- and before she's purchased any baby products. [...] Predictions about you are deeply shaping your life in ways of which you are probably blissfully unaware. Predictions about you (and millions of other strangers) are starting to deeply shape your life. Your career, your love life, major decisions about your health and well-being, and even if you end up in jail, are now being governed in no small part by the digital bread crumbs you've left behind -- many of which you don't even know you've dropped in the first place.

Comments

Re:Possible solution

[hey!]

They can tell a lot about you by routine purchases, especially if they look for patterns of change. I've read about the Target case; it isn't just obvious things like buying prenatal vitamins and maternity clothes; a sudden switch in preference for unscented products is common with the hormonal changes pregnant women experience.

The prediction doesn't have to be perfect to be uncannily accurate.