Windows 10 Now Runs On 270 Million Monthly Active Devices

At its developer conference, Build 2016, Microsoft announced on Wednesday that Windows 10, the latest version of its desktop version which it released on July 29 last year, is now being used on over 270 million active computers worldwide. "Windows 10 is off to the fastest adoption of any release ever," said Terry Myerson, executive vice president for Microsoft's Windows and Devices Group. The company also announced that it will be releasing Windows 10 Anniversary Update this summer for all Windows 10 users free of charge.

Comments

PT Barnum was right

[BarbaraHudson]

There's a sucker born every minute. People who believe this is a free gift never heard of a Trojan Horse, and the people following the cheerleaders never heard of a Judas Goat.

Re:PT Barnum was right

[Penguinisto]

I think it's funny that in spite of all the nagging, trickery, and even (in some cases) forced installs of the damned thing, they only got 270m devices to actually do it out of what, billions globally?

Re:PT Barnum was right

[bluefoxlucid]

Fewer support calls from development shops trying to make stuff work with 6 versions of Windows. Faster deprecation path for Windows 7 and 8. Broader access to the App Store. The ability to just make IE12 work with Windows 10 and tell everyone else Windows 8.1 doesn't support the new Web standards and may fuck up with your Web application.

Ubuntu has two active LTS and a third lagging behind every other year; they have a 9 month support cycle for the 6 month release. That means you get 5 years to update an LTS, and 3 months to update anything else. They only ever have a maximum of three LTS and two non-LTS to support, and a minimum of two and one; there's always a three-month span of time where any and all resources devoted to supporting an old release are reassigned to working on a new release, and there's a one-year span of time where any and all resources devoted to supporting a new LTS are directed toward the next *two* releases (a lead-up and an LTS).

Do you think Microsoft wants to support Windows 7, Windows 8.1, Windows 10, Windows 2008r2 server, Windows 2012, and Windows 2015 for the next 15 years? Do you think they want to backport the app store and Windows Container Services, or get called out for heavily advertising these features while 80% of their OS products don't actually support them?

If I were Microsoft, I'd be pushing for a consolidated platform with a Windows core (2015, 2018, etc.) running a Windows desktop (Windows 10) or a Windows server (Windows Server 2015) application suite. There would be one system with one set of core services and libraries; and there would be applications available on each type of installation. If you write it for Windows 10 Desktop, it runs on Windows 10 Server; if you want to use local AD or HyperV and that's a Server feature, maybe it doesn't run on Windows 10 Desktop. Either way, what you're talking about is software, and not potential compatibility issues between operating systems.

I'd also have a campaign to compact my profile to two core releases. I don't want to support 2009, 2011, 2012, 2015, and 2018 software while I'm releasing 2020 software.

If that means getting my users to upgrade to the latest and greatest for free, then so be it. The cost savings for getting all these people moved up will offset the lost profits, especially when you consider none of these people were ever going to get Windows 10 until they got new machines--which they're going to do at likely the same pace anyway. The actual lost income from giving the damn OS away is going to be fractional, possibly too small to measure, and the total cost is only going to amount to the bandwidth.

Did you think it would cost MS anything? Sometimes a free gift really is free: the person giving it to you has absolutely nothing to gain by withholding it, and nothing to lose by giving it. It may or may not have actually cost them anything; it might have cost them a lot and turned out both useless and impossible to resell. We like to think of things in terms of us getting stuff, and not in terms of what the other guy is losing or gaining from it; so of course one man's garbage becomes another man's treasure.

Read between the lines?

[Nidi62]

The company also announced that it will be releasing Windows 10 Anniversary Update this summer for all Windows 10 users free of charge.

Which of course not so subtly implies there is a possibility that future updates will not be free of charge....

And how do they know this?

[Anonymous Coward]

Oh, right, telemetry...