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Netflix's Original Content Library Is Growing By 185% Each Year (cordcutting.com)

An anonymous reader writes: From Q1 of 2012 to Q1 of 2016, Netflix has added an incredible 111 original series and films. The numbers translate to an average quarterly growth rate of 34.22% and an average annual growth rate of 185.41%. And there is reason to believe that future growth rates could be even higher -- with competition coming from all sides, Netflix is likely to keep pushing more and more cash into original content. Those wondering why Netflix has grown increasingly interested in owning the shows it airs, you have to realize that not long ago the streaming company was struggling to snap any good TV show from cable channels. The New York Times' profile of House of Cards' Beau Willimon, from 2014, sheds more light into this : Around three years ago, Netflix realized it had a problem: It was paying large sums to license other people's content -- TV shows and movies produced by other companies -- in order to then show them to you, the Netflix subscriber, at home. This initially proved successful, but there were two troubling aspects to this model: 1) It left Netflix very vulnerable to competition, since the shows and movies it licensed could, theoretically, be licensed by anyone willing to outbid them, and 2) the most popular TV shows, episodic dramas like "CSI" and sitcoms like "The Big Bang Theory," were already being sold for huge deals into syndication at basic cable channels like TBS and USA. What was left to Netflix were the kind of serialized shows that don't typically play well in syndication, like "Lost" and "Breaking Bad," which have complicated story arcs that compel a viewer to watch all the episodes in order. Traditionally, while these kinds of serialized shows could be big hits in their initial broadcast runs, they proved tough sells to aftermarkets, precisely because of the demands they placed on the audience.

6 of 103 comments (clear)

  1. Re:Meanwhile overall U.S. content is down 33.2% (2 by NotDrWho · · Score: 5, Insightful

    Speaking for myself, I came to Netflix for the back-catalog movies and TV shows. Their original shows are just icing on the cake. But lately Netflix seems to think that they can be just another TV network like HBO, and have neglected what made most of their customers subscribe to their service in the first place.

    As their back-catalog shrinks, so do the chances I'll renew my subscription each month. If I wanted to subscribe to HBO, I would just go subscribe to HBO.

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  2. Original Content and International TV by Notorious+G · · Score: 3, Interesting

    I like the original content push - it seems NetFlix is more willing to be original and take some chances rather than create yet another "CSI" or "Law and Order" or just some stupid hospital based soap opera. Not all the original content is great but it's mostly pretty solid with some standouts. I hope they continue to embrace original content. The back catalog stuff is sometimes interesting but mostly stuff I've already seen, it's a dead end.

    I've really been getting into international shows. "The Almighty Johnsons", "Wentworth", "Happy Valley" are all excellent.

  3. Won't matter by future+assassin · · Score: 4, Interesting

    as I'm about to pull the plug on Netflix for blocking VPS/DNS services. I do watch them quite a bit from Canada but I don't really need them. Even the wife who could care less about tech stuff was like what? Off with their heads.

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    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
  4. Re:Yet Another Cable Channel? by Tailhook · · Score: 4, Interesting

    what's the real difference...?

    C O S T !

    People that don't care enough about teevee to accept the huge cost of cable teevee packages are far better served with a low cost streaming system. Netflix is doing it right; they learned back in 2011 not to jack up rates to pay for a huge catalog, and instead they're making new content and watching their subscriber base grow rapidly. They're doing it right and the endless horde of critics are arguing with success.

    I think they need to go further. They should build a genuine news network and stream it live. CNN blew up news reporting in the 80's, displacing traditional network news and creating multiple cable exclusive competitors. Netflix has 65 million international viewers that would probably tune into a streaming exclusive news network.

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    Maw! Fire up the karma burner!
  5. Re:Meanwhile overall U.S. content is down 33.2% (2 by nine-times · · Score: 4, Insightful

    I disagree. I joined Netflix for the same reason you did, and grew concerned as copyright holders became intent on denying Netflix quality content. When they started producing their own content, I thought, "That's smart. Even if you just come up with a couple shows, it could spur interest."

    After a couple years of new Netflix content, they produce a couple of my favorite shows. I definitely do not want them to stop. What's more, I do subscribe to HBO, and it's largely so that I can view their original programming. I also subscribe to Hulu. None of these has anything resembling a complete catalog, but putting them all together, I get to watch most of what I'd want to watch.

    I think this is the right move forward-- not a good endpoint, but a good "next logical step". Streaming services with limited catalogs and great original programming will continue to hammer away at traditional TV, and you'll see more and more cord-cutters. I don't know how long it will take, but eventually the situation will become dire enough for traditional networks that they'll have to make their properties available on streaming services to make any money off of them. It'll be the Spotifycation of TV.

    Give that a few years, and you'll see some method arise where you can pay a single subscription and get everything you want-- a complete back-catalog plus HBO/Netflix/Hulu originals. Now, that might be by some arrangement where these major providers agree on some common platform, or it may just be licensing deals (e.g. "Netflix pays HBO to get all their programming on a 1-year delay."). But that's the endpoint we want, and I still think it's going to happen.

  6. Meanwhile their DVD product is being killed off... by QuietLagoon · · Score: 4, Informative
    Of course I know that streaming has superseded DVDs for the great majority of people.

    .
    But Netflix appears to be slowly, drip by drip, screwing its customers of the DVD service.

    The "next day" mail service has now been turned into two-day deliveries.

    It also seems as if the turnaround at the distribution center once a disc is received is now next day, instead of same day.

    I subscribe to the two discs at home level of service. I appear to be receiving about half the number of discs per month as I used to.

    It looks as if Netflix is actively trying to chase customers away by reducing the amount of streaming content and putting large latencies into the distribution of their DVD service.

    It looks like Netflix's US business has become too expensive, and Netflix is now looking to international markets for the profits as it withdraws from the US markets.