Microsoft Denies Edge Is Getting A Native Ad Blocker (venturebeat.com)

Posted by BeauHD on Thursday March 31, 2016 @01:14PM from the misleading-reports dept.

An anonymous reader quotes a report from VentureBeat: On top of the slew of news coming out of Microsoft's Build 2016 developer conference, a story broke yesterday that Microsoft was building an ad blocker into its Microsoft Edge browser. While this would be a big deal, it apparently isn't true. "We have no plans to build a native ad blocker into Microsoft Edge," a Microsoft spokesperson told VentureBeat. Microsoft was originally referencing the extension support it is building into Edge, which would allow ad blocking to work exactly like any other desktop browser. For those hoping for an Edge browser with built-in ad blocking, well, you're stuck with 'niche browsers' like Brave from Mozilla cofounder Brendan Eich and Adblock Browser.

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Re:And why would they? by Anonymous Coward · 2016-03-31 14:14 · Score: 2, Interesting

Exactly. And now the OS has ads built-in for things like Office 365 and Skype, and Cortana heavily pushes Bing services using ad-like "content" when you search, ads on the lock screen, and the useless appy apps also have ads. They're pushing VERY heavily for everyone to develop appy apps, which most of the time are ad-supported. MS is really getting into ads. Expect more and more of them.