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Microsoft Denies Edge Is Getting A Native Ad Blocker (venturebeat.com)

Posted by BeauHD on from the misleading-reports dept.

An anonymous reader quotes a report from VentureBeat: On top of the slew of news coming out of Microsoft's Build 2016 developer conference, a story broke yesterday that Microsoft was building an ad blocker into its Microsoft Edge browser. While this would be a big deal, it apparently isn't true. "We have no plans to build a native ad blocker into Microsoft Edge," a Microsoft spokesperson told VentureBeat. Microsoft was originally referencing the extension support it is building into Edge, which would allow ad blocking to work exactly like any other desktop browser. For those hoping for an Edge browser with built-in ad blocking, well, you're stuck with 'niche browsers' like Brave from Mozilla cofounder Brendan Eich and Adblock Browser.

6 of 62 comments (clear)

  1. Desktop vs Browser by rtb61 · · Score: 3, Insightful

    M$ owns the windows 10 desktop, of course they would allow blocking ads in the browser. Blocking ads on the desktop, well, yeah can bet that's one thing that will never happen, not your OS, not your computer.

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    Chaos - everything, everywhere, everywhen
  2. Contradiction by Livius · · Score: 3, Insightful

    An ad blocker would defeat the purpose of Edge. They will want a native *content* blocker so that nothing will obstruct the delivery of adverts.

  3. Re:And why would they? by Anonymous Coward · · Score: 2, Interesting

    Exactly. And now the OS has ads built-in for things like Office 365 and Skype, and Cortana heavily pushes Bing services using ad-like "content" when you search, ads on the lock screen, and the useless appy apps also have ads. They're pushing VERY heavily for everyone to develop appy apps, which most of the time are ad-supported. MS is really getting into ads. Expect more and more of them.

  4. I'd like a show of hands by PopeRatzo · · Score: 2

    Who is going to trust an adblocker from Microsoft?

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    You are welcome on my lawn.
    1. Re:I'd like a show of hands by MobileTatsu-NJG · · Score: 2

      Are you asking if I trust that Microsoft can make a web-browser that won't display pages the way they were designed? Yes, actually.

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      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  5. Native ad blocker by rossdee · · Score: 2, Funny

    It doesn't block native ads, but if Trump wins it will have to block immigrant ads