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At 40, There's Never Been a Tech Company Quite Like Apple (qz.com)

Mike Murphy, reporting for Quartz: Forty years ago today, two college dropouts decided to start selling cobbled-together computers out of a garage in California because they couldn't afford the ones on the market. They had an intricate wood-cut logo, not much money or manpower, and their first computer only sold about 175 units. But in the years between then and now, Apple has become one of the most valuable companies in the world, spurring revolutions in how we communicate, use computers, listen to music, and to a lesser extent, tell the time. [...] Some critics think that Apple is boring now, setting itself up to iterate on its successes and lock customers into their services with products that are very good, but nothing they haven't really seen before. This is a solid business strategy that will provide strong returns for years to come, but not those eye-popping leaps we've seen before. Here's a video Apple published recently showcasing 40 of its most remarkable products.

5 of 106 comments (clear)

  1. Apple is boring? by Noah+Haders · · Score: 4, Funny

    Boring? Just wait for the apple car. It will blow you away.

  2. Will apple change a 30% any toll usages will ther by Joe_Dragon · · Score: 4, Interesting

    Will apple change a 30% fee for any toll usages will there cars on top of the tolls?

  3. Re:college dropouts? by netsavior · · Score: 4, Insightful

    It is mostly something that people say to fool themselves into thinking it can happen to them. Ever notice these famous "college drop-outs" had the luxury of dropping out of prestigious and expensive universities? Someone drops out of Reed, Harvard, or Yale has a better chance of making it than someone who graduates from a state university.

    If you are already on third base, you don't have to hit the ball in order to score.

  4. Apples hold their value by Applehu+Akbar · · Score: 5, Funny

    "They had an intricate wood-cut logo, not much money or manpower, and their first computer only sold about 175 units"

    And if you can find one of these units, they are still the most expensive product that Apple has ever sold

  5. Re:Subtitle by Ixokai · · Score: 5, Informative

    The 30-50% thing is a myth. Apple's most recent gross margin is something on the order of 25%. The iPhone has at times peaked in mid-30's. That's not 30% over 'market rates' (whatever that means), that's 30% over cost.

    Having a margin in the 25% range is not at all unusual or excessive. Intel, Qualcomm and Cisco all have similar margins, and I found those with ten seconds of googling.