Tech Firms Have An Obsession With 'Female' Digital Servants (zdnet.com)

An anonymous reader writes: Alexa, Tay, Siri, Cortana, Xiaoice, and Google Now. These technologies all have one thing in common -- they are digital servants aimed at a mass-market audience that feature a "female" voice or persona. And it's not just the voice or persona of the digital persona we interact with that is biased. The results of those interactions also demonstrate male favoritism. It took Apple more than four years to fix Siri's responses to questions about abortion services, and yet the company didn't seem to have any problem programming Siri to search for prostitutes and Viagra. Here's the gender breakdown for the tech workforce of each company:
Microsoft: 83.0% male, 16.9% female
Google: 82.0% male, 18.0% female
Apple: 79.0% male, 22.0% female
Amazon: 61.0% male, 39.0% female

Comments

*TRIGGERED*

[Sigvatr]

*TRIGGERED*

Re:*TRIGGERED*

[Anonymous Coward]

Actually most automated voices are female because a female voice is easier to hear against background noise. Outside of the traditional tech area from this article I can think of two more I hear on a daily basis. The parking ticket machines where I park my car and the next station announcement on the public train that I catch. Male, deeper, voices would be much harder to hear against the background rumble of the city. This applies to any technology where a use case is mobile.

Re:*TRIGGERED*

[zeveroare]

Because they are all taking gender studies instead of STEM-field studies. So they can point out the fact that more women need to be employed in STEM without actually doing anything about it themselves. Obviously. And what Rockoon said. The worldwide trend is: The gender gap at universities: where are all the men? The other narrative is ofcourse far more popular.

Re: *TRIGGERED*

[johnsmithperson123]

There are more women than men at most universities but they seldom study anything useful (no offense). It's college for college's sake. If you want to get more women in 'STEM' you could start by killing Gender Studies.

Re: *TRIGGERED*

[Wycliffe]

Then why all of the whining about "wage gaps"? If women are majoring in genuinely useful things, then there should be no "wage gap". If there is such a thing, perhaps it points to some attempt by SJWs to over value certain professions despite clear market forces that indicate otherwise.

Women are majoring in genuinely useful things but when men primarily optimizes for money while women optimizes for things like happiness, family time, helping others, and group cohesion then there will always be a wage gap. My kids are a perfect example. They share the same box of legos and watch all the same movies but my daughter has a small village of doctors and nurses taking care of animals while my son has spaceships and weapons. My son also wants to build legos in a room by himself with no interaction with other people while my daughter wants it to be a social event where everyone builds something together. My daughter is more geeky than my son and loves programming, fishing, and chess but there is still a very social aspect to all her activities that is missing from my son. We are dealing with thousands of years of evolution where men were competing with each other and women were working together for the common good.

HAL

[Edis Krad]

Make it HAL's voice and I'll switch it right away. Specially if after searching for something it didn't find it, it said. I'm sorry (Your Name), I'm afraid I can't do that .

Female voices are easier to understand

[Anonymous Coward]

Female voices are easier to understand. This has been known for decades. It has nothing to do with exploitation. As if you could even exploit a computer program in the first place.

Social justice clickbait

[Jiro]

See subject.

This, it's marketing basics

[s.petry]

Women have better voices for marketing, plain and simple. The majority of commercials have female voices for the same reason these "robots" (sorry, I don't consider them robots) do.

Certain female voices are hard on the ears, but the range of woman's voices considered pleasant dwarfs male's.

TFA misses that basic information and jumps right to the typical rants about discrimination, which have been verified false over and over and over. Social engineering does not like or want facts, they want to manipulate. So far, they are doing just that because the populous does not fact check anything. Even those that claim to be scientific use bias at least as often than facts.

Re:This, it's marketing basics

[khasim]

Siri also has a male voice option. I have a friend and that's the option she chose.

Re:This, it's marketing basics

[ArylAkamov]

Nice of the summary to skip over that and go straight to SEXISM

Re:Alternate hypothesis

[Anubis IV]

Another hypothesis: this is an imaginary problem, since Siri debuted with a male voice in other regions (e.g. UK and France) and is capable of being changed to either male or female voices in all or almost all major regions. I haven't checked, but I'd assume the same is true for Google Now and that Microsoft and Amazon are likely working on the same thing too. At best, there may be an argument that this is an American cultural issue, but suggesting it's a general tech industry problem would require that we ignore the obvious evidence to the contrary, namely, that these products aren't female by default for all users.

Re:Amazon

[phizi0n]

Amazon's actual numbers here: https://images-na.ssl-images-a...

"PROFESSIONALS" = 74.5% male
"TECHNICIANS" = 88.8% male

"LABORERS & HELPERS" = 54.6% male

Quite Opposite

[DrYak]

Thats exactly why hunter-gatherer languages are full of high pitched tongue clicks: prey cant hear the hunters talk because the sound stops at the first tree.

So high pitch is the frequency range we have evolved to communicate with.
- both the ability to express (clicks, consonnants and hisses)
- and the ability to hear (our ear do cover the necessary range)

Explain me again how this is an argument, against using female (higher-pitched) voices ?
How your explanation of physics contradicts the parent poster that higher-pitched voices are better heard ?

Ever walk past a nightclub ? Notice how you can usually hear the bass drum through the walls but not the rest of the music ?

(BTW, your explanation is incomplete. The dominance of basses isn't only due to the diffusion being proportional to 1/f . It's also due to the way how different material conducts different frequency ranges. Few night club are completely in the open).

So you've (more or less) successfully demonstrated that most noise that get the farthest and dominates the most is low-frequency.
Given all this low-frequency noise, please explain me again why you think that the parent is wrong in proposing that a high pitch voice (say a soprano - high range female) would be better heard against such low-freq noise than a low pitch voice (bass - low range male) ?

If you are going to attribute something to the laws of physics you should probably know what they are first.

If you're going throw around science in your reply, maybe you should pay attention of this peculiar field called Psychoacoustics.
It's science, it works and it's what nearly every modern audio compression algorithm runs on.

Let's review...

[hyades1]

I was around at the dawn of desktop computing. I learned our office had an Apple 2E. It had sat on a shelf for a year before I got there (first job), because nobody wanted to bother with it. I figured out one of the two disks it needed to load was damaged. I got another one. I figured out how to run Appleworks, integrated word processor, spreadsheet and data base programs. On my lunch hour, I went to bulletin boards to learn how we could take advantage of all that bookkeeping, mailout, and information tracking power.

For my trouble, I was condescended to and ridiculed by the female office staff as a silly little boy playing with his silly little toy. Then our little non-profit organization started to punch 'way over its weight. Guess why.

Somewhere along the way, I noticed that virtually all the helpful responses I got on the bulletin boards came from guys. So I wondered whether this was universal. At that time, it was no big deal to get the membership of a BB. So I did...for 15 local ones. And I assigned all the names that were obviously male to one column, all that were female to another the results were so utterly one-sided I compensated. Who knows...maybe some women were afraid to identify themselves, though at the time there was no compelling reason not to. So I assigned all names like "Kim" and a lot of "foreign" names (where I couldn't be sure what sex the person was), to the female side.

I came out with more than 90% male bulletin board membership. So just about everybody trying to figure out how to use this new office tool effectively was male, at least in the Toronto area.

There was no coercion, sexism or even fooling around. Back then, communication via BB was just too slow and disjointed to bother with that kind of thing. People needed advice, and those who could give it were quite generous.

So now it's a new world, and women are complaining that people about my age, who have made their way up the corporate ladder in computing, are mostly male. If my experience is anything to go by, the reason has a lot less to do with sexism than with the fact that quite a lot of us back then were "silly little boys playing with our silly little toys". Now those toys are running the world, and the girls who couldn't be bothered to give up lunch in order to figure them out aren't well represented at the top.

I'm aware that my evidence is anecdotal, but my numbers with respect to those dawn-of-time bulletin boards is 100% accurate.