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Jeff Bezos: AWS Will Break $10 Billion This Year (windowsitpro.com)

v3rgEz writes: Jeff Bezos is bullish on the cloud, pegging AWS' sales for this year at $10 billion in a recent letter to shareholders. But he said there was a surprising source of that success: The company's willingness to fail. That said, with AWS now spanning 70 different services, Amazon can afford to fail some as long as few, like EC2 and S3, keep winning. Bezos wrote: "One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there."

14 of 97 comments (clear)

  1. Re:Innovation and drones by Epeeist · · Score: 2

    Amazon seems to have a great culture for innovation.

    They seem to have some excellent tax lawyers as well.

  2. A profitable product from Amazon by justcauseisjustthat · · Score: 2

    I wonder if the AWS business will actually lead Amazon to make a profit, I've read so much about how they never make a profit in the news, I seriously wonder if this could be the tipping point (product).

    1. Re:A profitable product from Amazon by jandersen · · Score: 5, Insightful

      I wonder if the AWS business will actually lead Amazon to make a profit, I've read so much about how they never make a profit in the news, I seriously wonder if this could be the tipping point (product).

      Perhaps what we are talking about here is TAXABLE profit? Amazon, among others, have been in the news for not paying any tax due to what can best be described as trickery. Legal, but not morally right - in the sense that if you benefit (eg. as in making money) from a nation or other group of entities, then it is right that you pay for it to that nation/group of entities. Actually, this is a basic principle in business; there wouldn't be any business, if only one side profited from the relationship.

    2. Re:A profitable product from Amazon by AmiMoJo · · Score: 4, Insightful

      There is a lot of pressure on their pricing, especially the storage side. Google is cheaper and Nearline is much faster (3 seconds) than Amazon's Glacier product (1 hour). Microsoft are fairly competitive too, and the integration with Visual Studio and .NET makes their platform quite attractive to many people.

      Could be a while before they make any money. It's a new, rapidly developing market and they have some big competitors.

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    3. Re:A profitable product from Amazon by jabuzz · · Score: 4, Insightful

      Amazon has generally not being paying much tax because it reinvests much if not all of it's profits back into the business to grow it. Nothing even morally wrong about reinvesting "profits" back into the business and thus not paying tax on them. Governments in general even encourage this behaviour.

      What is odd about Amazon is that they have been doing this now for 20 years.

    4. Re:A profitable product from Amazon by roman_mir · · Score: 3, Insightful

      So you find it to be 'trickery' to reinvest all profits to build more products, services, investment opportunities, even bloody jobs as opposed to using them to buy larger yachts? Interesting definition of 'trickery'.

  3. Few people here write correct English by edittard · · Score: 4, Insightful

    Amazon can afford to fail some as long as few, like EC2 and S3, keep winning

    That should be "a few".

    A seemingly minor omission but it almost reverses the meaning.

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  4. Re: seoras is really being a connard by Hognoxious · · Score: 2

    It's generally a bad idea to use foreign phrases in writing when you've only heard them spoken.

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  5. Sales schmales by Hognoxious · · Score: 2

    $10 billion is sales is easy. Buy stuff worth $12.5 billion and sell it at 20% off.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  6. Re:Innovation and drones by Coisiche · · Score: 5, Informative

    Kindles are just a rip off of the iPad.

    Not really like for like, except for the Fire but it's not really a Kindle in my opinion. Anyway, the first Kindle was about 3 years before the first iPad.

  7. Twenty seconds on Google... by sjbe · · Score: 2

    Am I alone in wondering what the heck this article is about?

    Here on slashdot? Yeah pretty much...

  8. Re:Company willing to let employees fail? by Registered+Coward+v2 · · Score: 2

    It's one thing if Bezos is ok with the company failing for a strategic product/service that was his decision. I wonder if he's as forgiving when the failure rests on someone else within the company.

    I would guess it depends how you fail. Trying something new to see if it has potential and failing is very different from nit being able to do the job. 3M used (still does?) to let employees spend some percentage of time and money on ideas that interested them; the theory was if only a small percentage were successful it still was a good bet and a failure in one area could turn out to be wildly successful in another. Post it notes came from a failed attempt to make a super strong adhesive and Scotch Brite reflective tape form a failed attempt to make reflective material for use on roads. The inventor of Scotch Brite rose to be the CEO of 3m. By encouraging people to experiment and try things without worrying about failing spurred creativity and innovation. It sounds like that is Bezo's goal.

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  9. You need profits to owe taxes by sjbe · · Score: 4, Insightful

    Perhaps what we are talking about here is TAXABLE profit? Amazon, among others, have been in the news for not paying any tax due to what can best be described as trickery.

    Amazon doesn't pay a lot of tax primarily because they don't make a lot of profit. While they definitely do some of the same shenanigans other multi-nationals engage in (and shame on them for that), Amazon doesn't do as much of it because they don't need to. They only get taxed on their profits which have been generally scant. They generate a lot of revenue but their margins aren't huge and they re-invest much of that into the company or in building products to get bigger and their primary business (online sales) isn't a fat margin business to begin with.

    Unlike companies like Apple which generate huge profits but then route it through countries with low tax obligations or other overly clever schemes, Amazon just generates minimal profits by actually investing in their business. As such they don't pay a lot of tax mostly for a reason I can actually get behind - building their business. Believe me I'm hugely against companies that dodge taxes through financial engineering but I think as a general proposition there are better companies to target tax dodging rage against at the moment than Amazon.

    It wouldn't surprise me if in time AWS turned into the real profit center for Amazon. I think the same thought has occurred to Amazon management

  10. Re:Innovation and drones by Maritz · · Score: 2

    Kindles came first. I know what you mean though - it truly was gracious of Apple to let everyone else make flat things with screens.

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