Most Netflix Customers Don't Realize Prices Will Increase Next Month (time.com)

An anonymous reader writes: Millions of Netflix customers are about to start paying more to stream their favorite movies and TV shows -- and chances are, they don't even realize it. In May 2014, Netflix raised the price of its standard streaming plan for new subscribers, to $9.99 a month. However, the price hike did not apply to existing customers, who were grandfathered into their current rates of $7.99 a month for a two-stream, HD plan, Business Insider reported. Unfortunately, the good times are about to end for this customer base, which analysts estimate at about 17 million people, or 37% of Netflix's U.S. subscribers. In May, all grandfathered customers will be required to fork over $9.99 to continue to watch Netflix. Even worse, about 80% of those who will be affected by the price increase did not realize it was coming, according to research from JP Morgan.