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Sprint Quickly Pulls Video Ad Calling T-Mobile 'Ghetto' (fiercewireless.com)
An anonymous reader writes: Sprint has pulled an ad in which it was calling its competitor, T-Mobile, "ghetto." The ad featured company's CEO Marcelo Claure. "I'm going to tell you a carrier name and I want you to basically tell me what comes to your mind," Claure said in the ad. "T-Mobile. When I say T-Mobile to you, just a couple of words?" Which is when a white woman chimes in, "Oh my god the first word that came to my head was ... ghetto." "That sounds, like, terrible," she says. "I don't know't know. There's always, like, three carriers; there's AT&T, Sprint and Verizon. And people who have T-Mobile are just, like... Why do you have T-Mobile?""We're sharing real comments from real customers," Claure wrote in the aftermath of criticism. "Maybe not the best choice of words by the customer. Not meant to offend anyone."
well obviously, because they know that snitches get stitches!
have you seen my sig? there are many others like it but none that are the same
The broad definition of the word isn't "the poorest part of a city" - it actually means the area of a city that is set aside for a minority, and carries some connotations of that place being poor. People aren't just attaching a racist tag to it; the very definition of the word is inseparable from race. The fact that you think "ghetto" simply means a "poor area" suggests that you've been exposed to a lot of casual racism in your life, and you haven't noticed.
For example, during the Nazi era, the Jews were gathered into ghettoes. They weren't called ghettoes because they were poor, they were called that because they were areas that were set aside for Jews.
When I was in high school, a lot of kids would say "that's gay" to refer to anything they didn't like in general - imagine if the woman in the ad had called T-Mobile "gay"! It's similarly offensive to people who actually live in ghettoes, or are part of races that have historically been forced into ghettoes.