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Phone-Friendly Movie Theaters For Millennials Could Be Reality Soon (variety.com)

Posted by msmash on from the that-escalated-quickly dept.

An anonymous reader writes: AMC Entertainment realizes Millennials' increasingly growing love for and reliance on smartphones for things, which is why it says it is open to the idea of phone-friendly movie theaters. "When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear 'please cut off your left arm above the elbow,'" Adam Aron, AMC Entertainment CEO tells Variety. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life." Aron believes that AMC needs "to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives." AMC also realizes that if it allows people to use cellphones in theater, and text and talk to their friends, this might disturb the fellow citizen who just want to watch the god-damn movie in peace. He says the company is "going to have to figure out a way to do it that doesn't disturb today's audiences. [...] That's one possibility. What may be more likely is we take specific auditoriums and make them more texting-friendly."

6 of 321 comments (clear)

  1. Good by Anonymous Coward · · Score: 5, Funny

    With any luck that will keep them out of the regular theaters.

    1. Re:Good by Anonymous Coward · · Score: 5, Funny

      With any luck that will keep them out of the regular theaters.

      I'm pushing 70 years old and we go often to the theater.
      I told my wife about AMC's plan, and she said "What? They want to build a theater just for assholes?"

  2. Sleeping with the enemy by daveywest · · Score: 5, Funny

    Unfortunately, I'm married to an otherwise wonderful woman who feels entitled to text in theaters. Every time we go out, I'm forced to choose between standing on the right side of history and getting sexytimes later.

    1. Re:Sleeping with the enemy by Anonymous Coward · · Score: 5, Funny

      She is both inconsiderate *AND* weaponizing sex

      So, yes, we've established that she is, in fact, female.

  3. It's only theory by Hognoxious · · Score: 4, Funny

    "When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear 'please cut off your left arm above the elbow,'"

    Could we try demonstrating the difference to them with a practical experiment?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  4. Re:Dear Adam. by Anonymous Coward · · Score: 5, Funny

    "waiting to watch a movie"

    Speaking of dickheads, how about those people who expect peace and quiet in a movie theatre BEFORE THE FEATURE STARTS?