UC Davis Spent $175,000 To Bury Search Results After Cops Pepper-Sprayed Protestors (theverge.com)

An anonymous reader quotes a report from The Verge: The University of California, Davis spent at least $175,000 to improve its reputation on the internet after images of campus police pepper-spraying protestors went viral in 2011, according to documents obtained by The Sacramento Bee. The money went to public relations firms that promised to clean up the university's search results. One company outlined a plan for "eradication of references to the pepper spray incident," according to the documents, and was eventually paid nearly $93,000, including expenses, for a six-month campaign in 2013. After that, the Bee reports, the university paid $82,500 to another PR firm to create and follow through on a "search engine results management strategy." The latter firm was later given thousands more in other contracts to build a university social media program, and to vet its communications department.

Comments

Re:A world where we will never be forgiven.

[squiggleslash]

I don't know if you saw the picture, but the protesters here were sitting down with linked arms, not in any way threatening the "peace" officer or pushing him to his limit. So while your point may be justified in some contexts, this isn't one of them.

What I find interesting is that this case highlights the university's complicity with the violent act meted out upon peaceful protesters. Fifty years down the line, without these attempts to scrub the world clean of "that photo", it would have been linked to one bad officer whose employer's fault is giving him the job in the first place. But by trying to whitewash the incident, the university is effectively saying "Actually, this was us, employing violent thugs is policy, not an accident, and we abhor peaceful protest. We believe this so strongly we're willing to spend $175k on rehabilitating the reputations of those we employ to harm others."

Which is... revealing.