GameStop Forms Publishing Program GameTrust To 'Revolutionize' the Process (gamespot.com)

An anonymous reader writes: GameStop has announced today a publishing label called "GameTrust," which includes developers like Insomniac Games, Ready at Dawn, Tequila Works, and Frozenbyte. Mark Stanley, GameStop VP of Internal Development and Diversification, told GameSpot in a recent interview, "We do not involve ourselves in the creative process because at the end of the day, that is what our developer partners are passionate about," he explained. "By allowing developers to fully focus on their craft, GameTrust can focus on all other aspects of bringing a new IP to market, leveraging our deep expertise and retail channel leadership to support each developer and connect their games with a broader global audience." According to GameStop's program release, GameTrust will "revolutionize the game development and distribution process" by way of giving developers another option to bring their games to market, leveraging GameStop's leadership in the retail channel (including marketing and more) to help bring games to a larger audience. Everything "from casual to serious, console to PC, triple AAA titles to independent games" will be supported. They'll be available through all of GameStop's retail channels as well as Steam, Xbox Live, Playstation Network, the eShop, and others. The full interview with Mark Stanley can be found here. GameStop first revealed its foray into game publishing when Insomniac Games, developer of Ratchet and Clank Overdrive, unveiled its upcoming adventure game Song of the Deep.