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Why Movie Trailers Now Begin With Five-Second Ads For Themselves (theverge.com)
Chris Plante, reporting for The Verge: Jason Bourne takes off his jacket, punches a man unconscious, looks forlornly off camera, and then a title card appears. The ad -- five seconds of action -- is a teaser for the full Jason Bourne trailer (video), which immediately follows the teaser. In fact, the micro-teaser and trailer are actually part of the same video, the former being an intro for the latter. The trend is the latest example of metahype, a marketing technique in which brands promote their advertisements as if they're cultural events unto themselves. [...] Last year, the studio advertised the teaser for Ant-Man with a ten-second cut of the footage reduced to an imperceptive scale. [...] But where previous metahype promoted key dates in a marketing campaign -- like official trailer releases and fan celebrations -- the burgeoning trend of teasers within trailers exist purely to retain the viewer's attention in that exact moment. The teaser within the trailer speaks to a moment in which we have so many distractions and choices that marketers must sell us on giving a trailer three minutes of our time. This practice isn't limited to movie trailers, though. Next time you're on Facebook, pay attention to how the popular videos in your newsfeed are edited. Is the most interesting image the first thing you see? And does that trick get you to stop scrolling and watch?
sec.....SQUIRREL!!
SJW's don't eliminate discrimination. They just expropriate it for themselves.
...Next time you're on Facebook, pay attention to how the popular videos in your newsfeed are edited. Is the most interesting image the first thing you see? And does that trick get you to stop scrolling and watch?...
Contrary to what the content creator fantasized would happen, the advertisement in front of the advertisement didn't fool me. I looked at it as little more than clutter that got in the way of me viewing what I wanted to view, so I just moved on without viewing what I had wanted to view.
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It never ceases to amaze me how the content creation types think that annoying their indented audience increases viewership.
There's a well known technique when teaching people something: you first tell them what you are going to teach them, then you go through the teaching process, then you tell them what they have just learned. This helps people retain the information better than just the middle bit alone. It's used in all kinds of classroom teaching and other legit applications.
Pre-movie ads now do this. I don't remember the exact words because I try to tune them out, but it goes kinda like:
"In the next segment, you will see how Toyota cars can make your life better, how Pepsi can quench your thirst, and how Microsoft products can enrich your online life."
followed by 15 minutes of Toyota, Pepsi, and Microsoft commercials
followed by, "You have seen how your life is improved with Microsoft tablets, how Toyota is working to give you better mobility in your world, etc"
It's designed specifically to embed this shit even further into your mind. I find this almost intolerably irritating, and avoid theaters now because of it. All advertising is manipulation on some level, but this has taken it to an unacceptable level, IMHO.
5 seconds is all you have before YouTube allows its user to give you and your ad the finger and finally see what he actually wanted to see.
And you don't think that they make 2 different versions of the trailer? That costs MONEY!
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Does anyone else remember how blipverts seemed outrageous? We've far surpassed them...
Now if they could only make the scripts make sense.
If it ain't broke, don't fix it.
I thought the Bourne trailer producers just screwed up and included the same footage twice. It never occurred to me that they may have done it on purpose!
It's called up talking? and it's quite annoying? you know? Like you are pretty insecure? and not sure of yourself?
it's almost as bad as ending every sentence on a giggle?
https://www.youtube.com/watch?...
Not another bullshit "this generation has no attention span" article, that's not it and you know it. The 5 second intro is there because some ads (primarily on youtube) are skippable after 5 seconds. If it was 6 seconds, it would be 6 seconds long. This generation doesn't have a "shorter attention span", they just don't like your boring ad, because nobody ever in history liked your ad. The only thing that's different for this generation is that they have the technology to avoid your ad, because it's crap.
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Stay tuned for some shock and awe coming right up after this messages!
Oh, well, good. There's no way anyone could fake the words "official trailer" in a video.
systemd is Roko's Basilisk.
There's a JSON/BASH joke in there somewhere.
It can be faked, but doing so is actionable misrepresentation. For example, a work's publisher can make a policy of tolerating small-scale fan-made non-commercial derivatives so long as they are not marked as official, but any misleading upload incurs a copyright strike.