Windows Phone Free-Fall May Force Microsoft To Push Harder On Windows 10 (pcworld.com)
tripleevenfall quotes a report from PCWorld: Microsoft sold a minuscule 2.3 million Lumia phones last quarter, down from 8.6 million a year ago. Phone revenue declines will only "steepen" during the current quarter, chief financial officer Amy Hood warned during a conference call. That's dragged down Microsoft's results as a company, too. As the company's mobile device strategy continues to disintegrate, Microsoft may feel compelled to push harder on Windows 10 adoption and paid services to prove it can survive without a viable smartphone. CEO Satya Nadella's strategy is simple enough: grow Microsoft's revenues by convincing customers to adopt its paid subscription services.
When Windows Phone was newer, Microsoft paid everyone to write apps for it. As such, people were giving it tons of half-hearted lipservice calling it the "legitimate 3rd platform" to the exclusion of anything else (that didn't have as big of a bank account behind it).
Now that they've stopped the payouts, and still keep changing the APIs, support is dropping and a lot of that lipservice is starting to fade away.