Report: Google Developing New 'Area 120' Corporate Incubator (thenextweb.com)

An anonymous reader writes: The Information has released a new report about how Google is developing its own "startup incubator" called "Area 120." According to sources, the incubator will be helmed by Google executives Don Harrison and Bradley Horowitz. The way it will work is teams of Google employees will pitch their ideas for inclusion in Area 120. If a team's idea is approved, they will then be able to work full-time on their idea, and eventually start a new company after the business plan is created. The timing is unclear but the whole process will likely take several months. According to The Next Web, "The '120' in Area 120 is a homage to Google's famed '20 percent time,' which asks that employees spend one-fifth of their working hours on projects that excite them." Both Gmail and AdSense were a result of Google's 20 percent time workplace philosophy. The report claims Area 120 will be tied exclusively to Google, not its parent company, Alphabet. It also says it will remain separate from Google's Mountain View campus.

Comments

Re:Huh?

[Dutch Gun]

Remember, Google was just a search engine to start with. And obviously, successful side projects don't stay side projects.