YouTube To Roll Out 6-Second Ads That You Can't Skip (theverge.com)

An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."

Comments

Re:Well yes duh

[inode_buddha]

Seems like none of these assclowns has heard of "peering agreements". Like I said before the content creators that I deal with, don't depend on the ad revenue, they have their own streams. *not* going thru yourube isn't a great choice, because their market pull is so huge. If the peering agreements don't cover all their expenses, then it's time for them to re-negotiate them. Not time for me to have all my shit covered with other peoples ads.