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Google Testing a Radical Change By Turning People's Search Results Black (telegraph.co.uk)

Google may have plans to do a visual tweak to its search results. The company appears to be testing black search result links since the weekend, according to multiple reports. While some users are pleased with this tweak, many users have already posted their grievances on Google help forums. Some users note that it has become hard to tell which links they have already clicked. The Telegraph reports: Google puts a lot of thought into the exact colours it uses in its services -- and for a good reason. A few years ago its A/B test of different shades of blue -- nicknamed "50 shades of blue" -- earned the company an extra $200 million (£138 million). Designers at Google couldn't decide between two different blues, so they decided to test 41 shades between each blue to see which users preferred. In the test, Google showed each shade to one per cent of its users, and found that users were more likely to click on a slightly more purple shade.

5 of 107 comments (clear)

  1. Once you go black... by Anonymous Coward · · Score: 0, Funny

    Once you go black, you never go back.

    1. Re:Once you go black... by camperdave · · Score: 5, Funny

      Once you go black, you never go back.

      Or forward, since you can't tell where the link is.

      --
      When our name is on the back of your car, we're behind you all the way!
  2. Re:Stupid by 110010001000 · · Score: 5, Funny

    What are you saying? They it all looks alike? That is kind of racist.

  3. Re:In case anyone was wondering by Anonymous Coward · · Score: 5, Funny

    It was done for equality and social justice. #BlackLinksMatter

  4. Re:Stupid by __aaclcg7560 · · Score: 5, Funny

    We live in a post-link society.