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Netflix Cuts Out Over 6 Days Of Commercials From Your Life Per Year, Compared To Cable TV (businessinsider.com)

An anonymous reader writes: Netflix knows their customers hate ads. "We know one of the benefits of an ecosystem like Netflix is its lack of advertising," Howard Shimmel, a chief research officer at Time Warner, told Bloomberg last year. "Consumers are being trained there are places they can go to avoid ads." In response to Netflix's advertising policy, many networks have actually cut back on the amount of ads they show in an effort to lure back in the younger Netflix generation. CordCutting.com crunched some numbers and found that each Netflix subscriber saves themselves about 158.5 hours of commercials per year. Here is how they figured that out: "First, it took Netflix's recent 75 million subscriber mark. Then, it combined that with a quote from CEO Reed Hastings that said subscribers stream 125 million hours every day. That means every subscriber streams about 1 2/3 hours per day. Then it looked at Nielsen data, which showed that the typical hour of cable TV includes 15 minutes and 38 seconds of commercials. If you combine that with the Netflix subscriber data, then you get that each subscriber avoids around 158.5 hours per year of commercials -- if they were watching Netflix instead of cable TV," writes Nathan McAlone via Business Insider.

2 of 127 comments (clear)

  1. No commercials for pirates by Anonymous Coward · · Score: 0, Informative

    I download commercial free torrents of every show I watch. Even commercial broadcast OTA television shows for this very reason. All torrent TV shows are commercial free. There are shows that I probably wouldn't bother to watch if I had to slog thru commercials.

  2. MythTV Removing Ads by crow · · Score: 4, Informative

    We have been using MythTV for over a decade. The automatic commercial detection is pretty good, but we usually take a minute to set cutpoints (tweaking the detected commercials), and then transcode the recording to drop the commercials. Our son *never* sees commercials. I'm sure that has saved us tons of begging for toys and whatnot.