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Netflix Cuts Out Over 6 Days Of Commercials From Your Life Per Year, Compared To Cable TV (businessinsider.com)

An anonymous reader writes: Netflix knows their customers hate ads. "We know one of the benefits of an ecosystem like Netflix is its lack of advertising," Howard Shimmel, a chief research officer at Time Warner, told Bloomberg last year. "Consumers are being trained there are places they can go to avoid ads." In response to Netflix's advertising policy, many networks have actually cut back on the amount of ads they show in an effort to lure back in the younger Netflix generation. CordCutting.com crunched some numbers and found that each Netflix subscriber saves themselves about 158.5 hours of commercials per year. Here is how they figured that out: "First, it took Netflix's recent 75 million subscriber mark. Then, it combined that with a quote from CEO Reed Hastings that said subscribers stream 125 million hours every day. That means every subscriber streams about 1 2/3 hours per day. Then it looked at Nielsen data, which showed that the typical hour of cable TV includes 15 minutes and 38 seconds of commercials. If you combine that with the Netflix subscriber data, then you get that each subscriber avoids around 158.5 hours per year of commercials -- if they were watching Netflix instead of cable TV," writes Nathan McAlone via Business Insider.

7 of 127 comments (clear)

  1. Re:product placement = ads by sims+2 · · Score: 3, Interesting

    Product placement doesn't bother me that much as long as its not blatant https://www.youtube.com/watch?...
    And I don't watch much of the netflix originals so I haven't really noticed it. However It does annoy me when I get to the end of a movie and it minimizes the credits so it can show me a full screen ad for house of cards or whatever the new original crap they are currently trying to push. I wanted to watch the dance scene at the end of the credits dang it.

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    Minimum threshold fixed. Thanks!
  2. Re:Okay, let's calculate this.... by drinkypoo · · Score: 4, Insightful

    Oh, and commercial breaks also gives the opportunity to mentally disengage from the tv screen

    You know what else does that? The pause button. We use that when we want to talk about what we're watching. Then we un-pause, and go on watching it... on our schedule.

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    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  3. MythTV Removing Ads by crow · · Score: 4, Informative

    We have been using MythTV for over a decade. The automatic commercial detection is pretty good, but we usually take a minute to set cutpoints (tweaking the detected commercials), and then transcode the recording to drop the commercials. Our son *never* sees commercials. I'm sure that has saved us tons of begging for toys and whatnot.

    1. Re:MythTV Removing Ads by MrKaos · · Score: 3, Interesting

      We have been using MythTV for over a decade. The automatic commercial detection is pretty good, but we usually take a minute to set cutpoints (tweaking the detected commercials), and then transcode the recording to drop the commercials. Our son *never* sees commercials. I'm sure that has saved us tons of begging for toys and whatnot.

      My friend does this too, it makes for great kids that don't nag, which is exactly what the billions of dollars of psychology invested in commercials is designed to create. From what I've seen (they're about 10 now) you are on the right track to producing some well balanced human beings that won't require therapy later on in life.

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      My ism, it's full of beliefs.
    2. Re:MythTV Removing Ads by allo · · Score: 3

      Here in germany, the tv companies went another road. Now they use overlays on the movie for advertisment (additional to the breaks).
      They not only place them above the bottom of the movie (instead of inside the black bars, when there are some), but they even tried to awful extensions
      - Movie zoomes out. Blue border, to the left a video advertisment, to the right the movie
      - A Fullscreen Overlay (with some transparent non-square border) over the full movie. In an horror movie in an thrilling scene.
      Pretty desperate. Or pretty evil. Or both.

  4. Re: Okay, let's calculate this.... by AthanasiusKircher · · Score: 5, Insightful

    I wouldn't exactly call my feelings "moral outrage," but commercials are actually quite annoying. I personally never noticed it until I "cut the cord" and haven't had cable for quite a few years. Once you get used to TV all the time without commercials, you realize how truly disruptive and annoying they can be. Personally, when I stay with family or whatever now and they have broadcast TV on, I usually just leave the room and go do something else. TV is already mostly a waste of time, but with commercials it has now become unbearable for me.

    Imagine if you were trying to read a book or look at art in a museum or something, and every 5 minutes some annoying person would come around and shout at you or do something random and stupid to distract you... That would be really ridiculous, but most people accept it when watching TV. Once you live without those distractions for a while though, you realize how weird it is.

  5. Ahoy there! by dbIII · · Score: 3, Insightful

    Or alternatively clicking on "download torrent" :)