Amazon "Invades" College Campus With Media Center (businessinsider.com)

An anonymous reader writes: Amazon opened its first media center on a college campus, including couches, conference tables and TVs with game controllers, as well as a full-time Amazon staffer and a package pickup station. Since 40% of the boxes delivered to Penn are from Amazon, it will be installed in one of the dining halls, according to CNET, offering Amazon Prime members same-day or next-day delivery for more than 3 million items, from textbooks to toothpaste. Amazon already has pickup points on five college campuses, and hopes to add five more by the end of the year, in an effort to compete with 748 college bookstores run by Barnes and Noble.
One analyst told CNET, "They just want to hook you when you're 20."

Comments

Not a surprise

[jbmartin6]

One analyst told CNET, "They just want to hook you when you're 20."? Hardly a difficult piece of analysis. I'm sure any business would like to "hook" people of any sort.

Re:Not a surprise

[93 Escort Wagon]

"They just want to hook you when you're 20."

As does Apple, who sells their computers on campus at 10-20% less than retail.

As does Microsoft, who routinely gives much of their software away for free to students.

As does Google, who offers Google Apps for Education to pretty much any college that wants it.

As does every cereal manufacturer - no, wait, they're trying to hook you while you're still a little kid.