Scientists Crowdfund The Theory of Everything (cphpost.dk)

einar.petersen writes: Danish scientists are seeking to fund their research on the theory of everything in a rather unconventional way, namely via crowdfunding. The two researchers have launched a campaign that as of writing is 55% funded....
"Einstein spent the last 30 years of his life searching for an answer to the deepest question about the universe: does a fundamental principle, that governs all of reality, exist...?" reads their Indiegogo page. "In 2013 we, the theoretical physicist Jesper Moller Grimstrup and the mathematician Johannes Aastrup, discovered a simple mathematical principle, which we believe could be exactly what Einstein was searching for." One Danish newspaper jokes that the mathematician and theoretical physicist "are now offering mere mortals a chance to get in on the action."