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Transparent Displays Are Here, But They're Pretty Useless

An anonymous reader writes: Samsung has debuted the first commercial installation of its 55-inch 'mirror' displays at a salon in South Korea with a transparent OLED screen overlaid over a mirrored surface to allow interaction. The Samsung product rivals an equivalent TOLED from Planar, with both intended for high-end use in the retail display and exhibition space. However both manufacturers are struggling to find practical applications for the much-awaited technology. Transparent displays have been a staple of sci-fi films such as Minority Report for decades, but only, it seems, because they helped to open up scenes which would otherwise have been difficult to film. With the pending advent of AR-based visualization, the innovation of the clear monitor seems not only to have come too late, but also offer limited practical use, even if its current breathtaking prices were to descend to the consumer space.

16 of 171 comments (clear)

  1. Re:Very niche product. by SJHillman · · Score: 4, Funny

    Until you're checking your ass flab for zits in the mirror and accidentally accept a call from your grandmother.

  2. AR / Windows by Thyamine · · Score: 3, Interesting

    Really the place this will be useful is where we already have clear glass surfaces: windows, windshields, goggles, etc. But the main purpose there will be for AR or simple notifications. Standing at the window and having updates about what you are seeing or random data that somehow applies. Windshields and HUDs seems obvious. 'Smart' Goggles that give you useful info while working on whatever (chemicals, temperatures, electricity, etc). Or for that extra modern look, a TV that you hang on the wall and is clear while off or displays the art on the wall, but then turns on and 'replaces' the wall/art/etc with whatever you want to watch.

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    1. Re:AR / Windows by avandesande · · Score: 3, Interesting

      Tons of applications in retail- think about a glass table top in restaurant where menu or other information is displayed, or items in glass cases could be queried about product information. A sensitive camera and computer could probably figure out what item you are looking at....

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  3. Re:Switchable by malditaenvidia · · Score: 3, Insightful

    Then we can all have monitors that fade from view and let us see the office through the screen.

    While your idea is good, why would I want to see those assholes? They should make a screen that blocks all peripheral view besides the monitor.

  4. Re:Very niche product. by bondsbw · · Score: 4, Interesting

    A HUD would actually help enhance visibility by tracking road markings, signs, and obstacles that are low visibility, as well as alerting you of events happening in your blind spots. Integrating 3D maps and directions would be handy. Putting your speedometer and other dashboard information closer to your view could reduce time you take your eyes off the road.

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  5. few creative uses by nimbius · · Score: 4, Funny

    London: transform any day into a bright sunny summer day. downside: more pub brawls ensue after complicated arguments and tense standoffs arise from disagreements about blustery and sunny.
    Canada: images of alberta in february could be replaced by video of the leafs Borje Salming waxing your car which you tacitly know damn well has been under 7 feet of snow since october.
    America: imagine a mcdonalds window that makes the food appear to have been cooked from ingredients that came from actual vegetables and known animals. Or a convenient window treatment that could some day make Dick Cheney look like a real person instead of a villain from an episode of captain planet.

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  6. AR-based visualization by fyngyrz · · Score: 4, Funny

    They should have linked "AR-based visualization"

    Not everyone knows what Armadillo-Rhinoceros-based visualization is. It's pretty much zoo-centric terminology.

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  7. They've been here for a while now by barc0001 · · Score: 4, Interesting

    I saw these in Vegas last year. Not at a trade show, in shops being used for serving beer, so obviously the cost isn't atrocious:

    https://www.youtube.com/watch?v=9KAbiQLkuQ0

    And people have been doing smart mirrors for ages, and mirror display TVs. Not sure what the "new" hype is about.

  8. This just in by Opportunist · · Score: 3, Insightful

    After we have noticed that software that looks great in movies but are completely and utterly shit if they were used in reality (like, say, databases that display EVERY SINGLE false photograph of a potential culprit before finding the correct one, or interfaces where you have to wave your hands about instead of typing on a keyboard), we now find out that hardware that looks great in movies is ALSO crap for real applications.

    Who would have thought.

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  9. Re:They have a use - heads up displays by Goldenhawk · · Score: 5, Informative

    Not so simple as transparent displays. I built a HUD for my car a few years ago, and proper optics are essential to the usefulness of a HUD. Essentially, you need lenses or curved mirrors or specially-tuned diffraction gratings to refocus the image some distance away - preferably many feet ahead of the car, so you don't need to refocus on the windshield.

    Having information presented at the same depth distance as your windshield, but in the same general direction you're already looking for at-a-distance viewing, is distracting and hard for the eye/brain system to tolerate.

    Here's a pretty good overview of HUD optics.
    http://www.mikesflightdeck.com...

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    --Brandon / Split Infinity Music

  10. Arcade games by Dan+East · · Score: 4, Informative

    First off, arcade games have been using these for years. Skip to 45 seconds in for an example (volume warning - it's in an arcade so it's loud): https://www.youtube.com/watch?...

    There's another arcade game with little fish bowls that's also transparent. It's really cool just to look at.

    Also, many years ago, around 20 or so, I took a calculator apart and removed the back-most layer of the LCD and... voila - it was transparent. This capability has existed for decades (in fact all LCD displays are transparent - it's only the more modern OLED where that hasn't been the case) but there have always been backlights or some other material placed behind them to make them contrast as much as possible.

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  11. It's like videophones by roc97007 · · Score: 3, Insightful

    ...a staple of science fiction for decades, but even when the price became trivial (most modern cell phones will do it) most people didn't want it.

    And for much the same reason -- videophone conversations work well in movies as they more closely resemble the "talking head" interactions the public is used to in films, but in the real world, people don't necessarily want someone else looking at their face while they talk.

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  12. Re:Very niche product. by The+Grim+Reefer · · Score: 5, Interesting

    Citations for any of this? I don't have one so what I'm saying is no more believable, but I do recall a study that showed HUDs were more of a hindrance than a help.

    I don't have any citations, but I do have one car that has a HUD. In all honesty, I thought it would be a stupid gimmicky thing, but I wish every car I owned had one now. Granted, mine is fairly simple, but well designed. It displays a digital reading of speed as the largest item. There's a bar graph of the tach across the top, bar graph for fuel along the right side, oil pressure and turn signals. What I found surprising is that the road is not as far in my peripheral vision when I glance at the HUD vs. the instrument panel. Plus, for me at least, my eyes don't really need to refocus (or not as much) to see the speed on the HUD. The numbers are large enough for me to see them.

    I saw something on /. a few months ago that mentioned that the amount of information on a HUD can become a big distraction after a certain point. So I can see how it would be a problem if turn by turn directions are up there and radio information, etc. I would think anytime you need to actually read words, or need to more than glance at something, it's going to be an issue.

  13. Re:Captain Obvious is hard at work by EvilSS · · Score: 3, Informative

    That would suck. It would be like drawing with a marker on glass. No one ever does that.

    Never been to an office with a shortage of white boards, but no shortage of big windows? People do it all the time. Not ideal but it works.

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  14. Re:Very niche product. by JamesTRexx · · Score: 4, Funny

    "I told you to never call me on this wall! This is an unlisted wall!" - President Skroob

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  15. Re:Existing transparent displays by UnderCoverPenguin · · Score: 3, Interesting

    About a year ago, I was attending an event in a hotel's banquet room. In the other (bigger) banquet room, a DJ was setting up, She had a transparent, touchscreen monitor (48cm, 1080p) as her DJ console. When I asked, she said it cost about $3000 US. The event she was DJ'ing was longer than the event I was attending, so I looked in on her before I left. Since the room was dark, could barely see her hands through the back of the screen. Mostly, it just added a little to the light show with the level meters and wave forms displayed on the screen.

    (BTW, she was running the open source Mixxx DJ console under Gentoo Linux on her laptop.)

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