Uber Knows Exactly When You'll Pay Surge Pricing (yahoo.com)

An anonymous reader writes: Uber has figured out exactly when you are more likely to pay double or triple the cost of your ride: when your phone battery is low. Uber's head of economic research, Keith Chen, recently told NPR on an episode of The Hidden Brain podcast that people are willing to accept up to 9.9 times surge pricing if their phones are about to go dead. Data about user batteries is collected because the app uses that information to know when to switch into low-power mode. The idea being: If you really need to get where you're going, you'll pay just about anything (or at least 9.9 times anything) to ensure you're getting a ride home and won't be stranded. A person with a more fully charged device has time to wait and see if the surge pricing goes down.The company insists that it won't use this information against you.

Comments

Ah, what?

[Anonymous Coward]

The idea being: If you really need to get where you're going, you'll pay just about anything (or at least 9.9 times anything) to ensure you're getting a ride home and won't be stranded. A person with a more fully charged device has time to wait and see if the surge pricing goes down.

No, I'd bring up google, find the number to the local cab company, call them, and get a ride. D'uh!

Secondly, WTF is it with Uber? Just to go to the pool 3x a week would cost me about $450+/- per month - it runs about $20 each way. Add in other places i frequent and it'd be cheaper to buy a Tesla Model S - including insurance and taxes.

Very smart of them, if tru

[mi]

If you really need to get where you're going, you'll pay just about anything (or at least 9.9 times anything) to ensure you're getting a ride home and won't be stranded

Good for Uber, if really true.

In a free market — and this aspect of it remains reasonably free in the US — the price of everything is the amount a buyer is willing to pay.

Keep your batteries charged.

Re:Very smart of them, if tru

[mi]

At some point, users will catch on to surge pricing and will opt for a taxi or lyft instead

Yes! That's what free market is all about.

No need to petition the government. No need to raise awareness — just call a competitor and be on your way...

Re:Very smart of them, if tru

[gurps_npc]

You are violating one of the most important principles of the free market - free exchange of information. Go read Wikipedia, it will explain how free exchange of information is essential to a free market.

What's going on here is that one side has all the information and the other side is blind, depending on Uber to be honest.

Uber has no business learning about the state of your phone battery. It doesn't need it and it's YOUR private, personal confidential information that poor software design let Uber steal. They don't tell you about the desperate need for cash by their drivers because their rent is due and they would accept ANY fair.

Uber is not being 'good', it knows that if they unethically use your private information they have unethically gathered, then it will piss us off enough to pass laws preventing them from gathering it.

The price of everything is the amount a buyer is willing to pay AND a seller is willing to sell when competition keeps prices fair and information is fairly and ethically exchanged.

When you ignore the rules that undermine capitalism, you aren't being capitalistic, you are being a thief. And people like you is why socialism has grown so popular - when you cheat the way you want to, it upsets people and they demand government intervention.

Re:Very smart of them, if tru

[Anonymous Coward]

Well Uber will use that information to charge you more, I think that is the point of this article.

Re:Very smart of them, if tru

[93 Escort Wagon]

What's going on here is that one side has all the information and the other side is blind, depending on Uber to be honest.

Given Uber's documented history of abusing the information available to them, anyone who expects them to "be honest" is an idiot.

Re:Very smart of them, if tru

[Anonymous Coward]

It's unethical because not only does it prey on you when you are at your weakest, it actively seeks to discover when that is. A barkeep is glad when depressed customers decide to come in on their own, because they'll buy more drinks. But an ethical barkeep will not pass out directions to his bar at a funeral parlor, charging those customers more. He also won't refuse to serve you if you don't tell him your mood 72 times a day. That's analogous to what Uber does. Can't use them if you don't install their app. Can't install your app unless you agree to constantly ping them your battery life.

Uber and Lyft - hitchhiking for money!

[mmell]

Let's face it - the reason Uber and Lyft are so cheap is because they aren't regulated. Just like a hitchhiker, you're basically at the mercy of the guy with the car keys. Being not regulated (like, say, a taxi service) means Uber and Lyft can do all sorts of schiesty stuff and not be in violation of the law.

I can't wait until they start doing things like "Oh, you're in a bad part of town - you're going to pay even more!", "Oh, you're leaving an event of some kind - you're going to pay even more!", "Oh, you're a woman/ethnic minority/religious minority - . . ." . . .

Sorry to hear about you're driver taking you for a ride - that's what you paid for, right?

Re:Uber and Lyft - hitchhiking for money!

[known_coward_69]

take the train, take the bus, keep numbers of local taxi services in your phone, take a regular street hail taxi, use a designated driver if you go out drinking with friends, sleep in the office and go home when day comes again free market is alive and well and people somehow coped with these problems as little as 10 years ago before we had smartphones

Re:Uber and Lyft - hitchhiking for money!

[Anonymous Coward]

The problem is that the train, bus, taxi and your friend all need to obey the law, otherwise, they are in trouble.

Uber's strategy is to play fast and loose with the law, pretending that they are/aren't a taxi company and that their drivers are/aren't contractors or that the do/do not work for Uber at all and such crap, while they become too large to dislodge from wherever they landed. Notice that since Uber doesn't obey the law (because they keep redefining what they actually are) they don't need to deal with costs that other entities have to deal with. They have an unfair (as in, illegal) advantage.

In a functioning society, things aren't supposed to work like this. I'm glad that many places are pushing back and forcing Uber to play by the rules, or creating rules that allow everyone to play fairly.

Re:Uber and Lyft - hitchhiking for money!

[Ichijo]

"Oh, you're in a bad part of town - you're going to pay even more!"

That already happens, not because Uber consciously decides to charge more for customers in bad parts of town but because drivers refuse to go to those areas until the price goes high enough to make the risk worth the reward.

It's unfortunate how we've created and worsened bad parts of town by abusing zoning laws in order to segregate the rich from the poor. Middle- and upper-class members of the ethnic majority call it maintaining community "character" but that's just a euphemism for keeping the poor and minorities away. Meanwhile, the wealthy suburbs siphon money from the poor but tax-efficient (per acre) urban areas in a legalized form of reverse welfare, and after discouraging productive uses of land in this way, we wonder why we can't afford to keep our bridges from falling down. Seriously, you just can't make this up!