Slashdot Mirror
Apple Opens First 'Next Generation' Retail Store (usatoday.com)
An anonymous reader writes: Apple has opened its new flagship store on Thursday in San Fransisco, throwing the curtain back on a design that puts a premium on hanging out over shopping. About 20 percent of the new store's space features an open Forum area where visitors can learn about Apple's various products. The new design is rolling out to stores in Brussels, Memphis and Guilderland, N.Y. "This is the next generation of Apple retail," Angela Ahrendts, Apple's senior vice president of retail and online operations, told media. "Fifteen years ago today Apple opened its first two stores and we're thrilled to mark the occasion with the opening of Apple Union Square in San Francisco," she said. "We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs." The new stores were designed by Ahrendts and Apple's design chief, Jony Ive. "Among the other big changes in evidence is morphing Apple's Genius Bar to Genius Grove; the addition of a new Boardroom area dedicated to small business customers; and the advent of a new staff position, Apple Creative Pro, tasked with helping consumers with specific questions on music, photography, videos and the like," writes USA Today. "In addition, some of Apple's most significant store locations, include the [Apple Union Square in San Fransisco], will feature a public Plaza that will be open 24/7 and feature free Wi-Fi as well as occasional concerts and other performances." Oh, and you can't forget about the new 6K video wall, which display broadcasts various Apple products.
I hope this is a /vertisement because it'd somehow be worse if the editors greenlit this honestly. Also at the risk of being modded troll: no multi-national, maybe least of all Apple, should be touting the be touting their commitment to community given what they do to their workers overseas.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
You mean being the best employer in China to work for, by a large margin, because workers are treated better and get bonuses?
It should be said, that is entirely unlike the sweatshop box YOU are typing on, Apple Hater.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
But it'd also harm impulse purchases. Right now when someone needs CSC services they have to also look at all the cool new iStuff. That's taking lots of people who already have at least one Apple product and giving them a presentation on more Apple products they could buy right there. Go in to fix your Mac - leave with a fixed Mac and an iPad to go with it.