Slashdot Mirror


Rovio's Desperate Push For 'Angry Birds' Movie (venturebeat.com)

An anonymous reader writes:Last year Rovio "cut 213 jobs, affecting all departments except those working on the film and its related projects," remembers VentureBeat, describing their effort to make a movie about three outcast birds on an island of happier birds who all meet in an anger management class. But "Since Rovio funded the entire film, the directors didn't have to answer to an executive committee or a board of trustees..." reports VentureBeat, quoting director Clay Kaytis as saying "We had to make ourselves happy... We were making the films for [ourselves] instead of for a larger entity that expects something in return."

After working for four years from a script by Jon Vitti (a writer for both The Simpsons and The Office), and funding a marketing onslaught that lasted nine months, Rovio finally saw their Angry Birds movie open in this weekend's #1 spot, according to the New York Times. "Most of the 'Angry Birds' financial risk fell to Rovio, the Finnish video game company, which paid $173 million to make and market the movie. As such, Rovio will receive the bulk of any profit."

In China, McDonald's released special Angry Birds burgers with red or green buns...which at least one patron complained made the buns look moldy.

2 of 145 comments (clear)

  1. Re:News for nerds... by AK+Marc · · Score: 5, Insightful

    Nerds don't care about video games or movies? Or records like "largest independent movie ever made"? From what I can tell, it's the biggest budget independent movie ever made, and if it does as well as they hope, will be the largest in the box office as well.

    Though they'll never make a sequel. Based on history, either Microsoft or Disney will buy them for $10B if the movie doesn't flop, and doesn't look to be flopping so far.

  2. Re:News for nerds... by drinkypoo · · Score: 4, Insightful

    Not sure if he means anti-gamer or pro-women. Hard to tell those apart lately.

    I am bored AF with all of those stories myself, they are boring and the people who submit them are boring. Just the same old tripe, hashed and rehashed. But nobody has chased gamers off of Slashdot. I am a gamer. I have been a gamer since I was a child, and I am willing to identify as a gamer in public. I have not been chased off of Slashdot. I have not even felt the slightest pressure to leave Slashdot because I am a gamer. Maybe that's because I'm not one of these "all women are teh evils only good for teh secks" types.

    Not all Gamers are Gamergaters, and only the latter group has been hounded off Slashdot, to the extent that this is even true, which is it not. There are still plenty of them here, and sometimes they even leave a comment that proves it.

    Not all Gamers feel butt-hurt by the SJW contingent. Some of us just roll our eyes like we did at the overly PC contingent that showed up in meatspace in the 1980s. I grew up in Santa Cruz, where there are (these days, but for some time) as many gay bars on the main strip as there are "normal" ones, and where hippie granola is crunching everywhere. Back then we had drum circles on the mall. People who think SJWs are new or novel are seriously fucking new themselves.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"