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Xiaomi Unveils Budget-Friendly Mi Drone, $460 For 4K Or $380 For 1080p (theverge.com)

An anonymous reader writes: Chinese consumer electronics company Xiaomi has officially journeyed into the drones product category. The Xiaomi Mi Drone is a quadcopter with a three-axis gimbal, 4K camera, and a remote control that uses your Mi smartphone as a viewfinder. The 4K version retails for about $460 while the 1080p model retails for about $380. When compared to drones from DJI or Yuneec, the Mi Drone seriously undercuts them as they typically retail for more than $1,000. Some other features of the Mi Drone center around modularity and serviceability -- the camera module and rotors are detachable. The 5,100 mAh battery that Xiaomi claims can last 27 minutes of continuous flight time on a single charge is also replaceable. It uses GPS and GLONASS for positioning. It even features a visual positioning system on the rear that allows itself to remain stable when flying at low altitudes in environments where a satellite signal cannot be reached. Some of the autonomous flight modes include: takeoff, landing, return to home, waypoint navigation and orbit, with the ability to create a geofence to limit its movement. The 1080p Mi Drone "will be crowdfunded on the Mi Hope app starting May 26, 2016," while the 4K Mi Drone "will be available for testing via an open beta program at the end of July." With such an affordable price tag relative to the competition, the Xiaomi Mi Drone may help increase revenues for the company whose sales barely grew last year.

55 comments

  1. Re:ban drones by Thanshin · · Score: 2

    3) Spying on people from above or looking in their windows

    I wonder if Xiaomi's drones also mysteriously disappear soon after flying over other people's property.

    I also wonder for how much will they sell on Ebay without a controller pad.

  2. Re:ban drones by Anonymous Coward · · Score: 1

    Or we could not ban drones and fine or take the drones off people caught using them inappropriately?

  3. Re:ban drones by Anonymous Coward · · Score: 0

    From the summary:

    -- the camera module and rotors are detachable. The 5,100 mAh battery that Xiaomi claims can last 27 minutes of continuous flight time on a single charge is also replaceable.

    Sounds like there is at least going to be a parts market! ;)

  4. Re:ban *foreign* drones by Anonymous Coward · · Score: 0

    We must be making stuffs in America, we must ban foreign drones

    Any silicon valley startup doing same thing?

    Any similar crowdfunding attempt from American 'makers'?

    Any?

  5. uh, what? by Tom · · Score: 4, Insightful

    So, let me get this straight, a major electronics company brings out a new product - and crowdfunds it? Seriously?

    --
    Assorted stuff I do sometimes: Lemuria.org
    1. Re:uh, what? by Tx · · Score: 2

      In the same way that some successful musicians have tried crowd-funding albums and projects, it's more of a marketing gimmick than a way of funding it per se. You get a whole bunch of people interested in the thing, and mostly committed to buying it, you create buzz as people follow the status of the crowd-funding campaign, and if you're particularly successful with the campaign and blow past your funding target in no time, that creates yet more hype. And in this case it sounds like you need to install their app to take part in the crowdfunding, which may be part of their goal in itself.

      --
      Oh no... it's the future.
    2. Re:uh, what? by queBurro · · Score: 1

      that's the only notable thing about this slashvertisment?

      --
      sag
    3. Re:uh, what? by DNS-and-BIND · · Score: 2

      Xiaomi is all about the hype. They see themselves as the Chinese Apple. Up to and including their chairman wearing a black turtleneck. Xiaomi's MIUI phone OS looks just like Apple's (and they ripped off GNU code and refused to release their changes). They copy Apple every way they can - in China this isn't seen as pathetic me-tooism, it's seen as clever because you're copying someone who is successful. Xiaomi is notorious for releasing only a small amount of product at launch and providing no other way to buy than at certain times from their official website.

      But now, they've done Apple one better! Crowdfunding! This keeps them in the news for an even longer period of time, as various goals are met. Plus, most people in China don't know what crowdfunding is. The government doesn't like platforms that allow people to collectively organize in any way, even innocuous ways. Xiaomi loves, loves, loves getting publicity and now they're doing things that even Apple isn't doing. This is the beginning of them shedding their "student/inferior/listen to you" status and taking on the "teacher/superior/you listen to ME" attitude that will likely characterize their relationship with Apple from now on.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    4. Re:uh, what? by fuzzyfuzzyfungus · · Score: 1

      I think that it's a mixture of "preorder" and "hype mechanism"; along with a convenient way to test demand. Plus, if you can get suckers to loan you money for an indeterminate time without guarantee of payback or any expectation of return on investment, why not?

      I find the process rather seedy; but It's hard to argue with the pragmatic-evil reasons for doing it.

    5. Re:uh, what? by gnupun · · Score: 2

      Perhaps crowdfunding sites should ban corps that exceed a certain market cap, say $100 million, from participating. Crowdfunding should be limited to small companies trying to bootstrap.

    6. Re:uh, what? by ScentCone · · Score: 1

      Perhaps crowdfunding sites should ban corps that exceed a certain market cap, say $100 million, from participating. Crowdfunding should be limited to small companies trying to bootstrap.

      Yes, this. Whenever you are annoyed with something or you think it is unseemly somehow, it should definitely be banned. Definitely use the power of law to smack down people using marketing techniques that you think should only be used by companies that are one person smaller, or one dollar poorer in revenue, than the company you don't like. Ban! Ban ban ban. Where is our powerful Bannocrat leader when we need her? Save us from things we don't like the sound of, dear leader!

      Or, you know, you could just ignore this sort of thing, and if you have to waste your breath on it, do so by pointing out to others why a given crowd funding play doesn't suit your philosophy and try to talk people out of giving them money. I know, that's work. Definitely better to make them criminals if they try it, right? Yeah.

      --
      Don't disappoint your bird dog. Go to the range.
    7. Re:uh, what? by Anonymous Coward · · Score: 0

      I was unaware that crowdfunding sites could pass laws.

      Maybe instead of trying to turn every comment into an anti-government rant, you should try reading for comprehension.

    8. Re:uh, what? by ColdWetDog · · Score: 1

      Oh, DJI (Xiamoi's competitor in the drone space) is the same. The CEO has even said he wants to be the Chinese version of Apple and they stuffed Apple stores with their latest offering*. They are plagiarizing the plagiarist.

      It's copying all the way down.

      * Which is actually impressively ironic since the Apple store has a much better refund / replace policy than the DJI store and if you have the slightest clue, you won't buy directly from DJI.

      --
      Faster! Faster! Faster would be better!
    9. Re:uh, what? by ScentCone · · Score: 1

      Who's anti-government? I'm talking about your desire to see things banned. It's that instinct - "I don't like this. Ban it! Ban it! Ban it!" - that we're talking about. Too often, people who think like that like to extend that same controlling urge to government activity at every level. They see the exercise of authority over other people's actions to be the first and best choice, rather than simply speaking with their wallet and encouraging others to do the same. This isn't about government, it's about your default solution for things you don't like.

      --
      Don't disappoint your bird dog. Go to the range.
    10. Re:uh, what? by tlhIngan · · Score: 1

      Xiaomi is all about the hype. They see themselves as the Chinese Apple. Up to and including their chairman wearing a black turtleneck. Xiaomi's MIUI phone OS looks just like Apple's (and they ripped off GNU code and refused to release their changes). They copy Apple every way they can - in China this isn't seen as pathetic me-tooism, it's seen as clever because you're copying someone who is successful. Xiaomi is notorious for releasing only a small amount of product at launch and providing no other way to buy than at certain times from their official website.

      Apple and Google, actually. MIUI wants to be all cloud-based and selling cloud services to you (and you to everyone else). It's basically why they give the software away And at a time when Apple itself is trying to reduce the use of the cloud to reduce the privacy implications (basically iCloud ends up being a really good way to sync files everywhere and collaborate than a resource to mine)

      Apple's privacy stance is so annoying to internal researches that they're basically leaving because they can't get Apple to release to their own employees the data Apple collects from other services - like Apple collects the information and refuses to share it beyond what they stated they would do with it. (Many of the speech to text and AI researchers want access to stuff like Siri queries and can't get access to it. Apple even has a rather draconian process for it...).

    11. Re:uh, what? by Peristaltic · · Score: 1

      So, let me get this straight, a major electronics company brings out a new product - and crowdfunds it? Seriously?

      Hey, there's no shortage of suckers that will buy into it. I would bet that Exxon could find idiots to crowdfund a refinery. At the $10-level, you get a t-shirt and a certificate of appreciation.

    12. Re:uh, what? by Anonymous Coward · · Score: 0

      So what would you get for $100?

    13. Re:uh, what? by Tom · · Score: 1

      I'm not so much upset about the misuse of crowdfunding. I wonder what it says about a major corporation if they can't (or don't want to) fund their own product development.

      --
      Assorted stuff I do sometimes: Lemuria.org
    14. Re:uh, what? by K.+S.+Kyosuke · · Score: 1

      all the way down

      Well, that's the way how something ends up in China, isn't it?

      --
      Ezekiel 23:20
  6. Re:ban drones by Thanshin · · Score: 2

    Sounds like there is at least going to be a parts market! ;)

    A quick Ebay search reveals this market is already working as expected.

    People seem to be losing their controller pads along with any warranty of proof of purchase. It's a coincidence that seems to plague drones.

  7. Re:ban *foreign* drones by Thanshin · · Score: 5, Interesting

    America shouldn't be trying to compete in prices with China.

    The question I'd ask is "where is the best drone, no matter the cost, being built?".

    If the answer is "still, not America", that would be the actual problem.

  8. Re:ban drones by Feral+Nerd · · Score: 4, Informative

    3) Spying on people from above or looking in their windows

    These are all quite dangerous ways to use drones. Short of banning drones entirely, there's no way to stop this from occurring. Therefore, drones need to be banned.

    I recommend a Mossberg 500 with, say... an M choke to give you the best compromise on pellet spread but you might want to experiment with that. According to Popular Mechanics you want number 8 bird shot shells with the largest pellet count you can find No. 10 or even 12 bird shot is even better if you can find it. If you live in an urban area blasting at drones with a shotgun might be a problem so your best urban-legal go-to option might be water based. Perhaps a powerful hose, or the most powerful super-soaker you can find but even that would probably not have the range of the shotgun. A more expensive option would be to build you own hunter-killer drone or a drone that snatches the offending one out of the sky and brings it to the ground so you can hold it to ransom. That last solution appeals to my inner nerd, my inner hill-billy likes the shotgun option best while shooting down drones with a super-soaker makes for a fun activity you can engage in with your kids. I also reserve a certain degree of admiration for this Russian reenactor who shot a drone out of the sky with a hand thrown spear.

  9. Re:ban drones by PvtVoid · · Score: 2

    Or just fly a bunch of balloons, tethered with monofilament.

  10. Re:ban drones by Anonymous Coward · · Score: 0

    The National Model Aircraft Association would like a word with you.

  11. Only Mi smartphones? by wonkey_monkey · · Score: 1

    and a remote control that uses [a] Mi smartphone as a viewfinder.

    Only Mi phones?

    --
    systemd is Roko's Basilisk.
    1. Re:Only Mi smartphones? by FudRucker · · Score: 1

      i agree, it should be able to use any android device (smartphone or tablet) as a viewfinder screen to capture live video and record it on the fly (no pun intended) tying it to only one particular brand of phone sounds fishy like they are really wanting to sell phones too

      --
      Politics is Treachery, Religion is Brainwashing
    2. Re: Only Mi smartphones? by Anonymous Coward · · Score: 0

      Eat a dick.

  12. Re:ban *foreign* drones by Anonymous Coward · · Score: 1

    ... The question I'd ask is "where is the best drone, no matter the cost, being built?"

    How'd you define 'Best'?

    Average American salary has been stagnated for the past 2 decades or so and you are giving us that 'no matter the cost' lecture?

    If you're from the 0.01% the cost shouldn't be a problem, but us, the grunts on the ground level, our shrinking income forces us to always factor in the cost, even for a gallon of milk

    Let you know one thing, drones should not become the 'horse carriage' of yore, toy for the exclusive domain of the 0.01% bourgeois!

  13. Re:ban drones by tugboat0902 · · Score: 2

    How about fricken drones with friken lasers attached to their foreheads?

  14. Video of the Xiaomi drones by Anonymous Coward · · Score: 0

    http://www.theverge.com/circuitbreaker/2016/5/25/11773900/do-you-love-drones-enough-to-watch-a-72-minute-unboxing-of-the-xiaomi-mi-drone-

    Be warned: 72 minutes of pure hype

    1. Re:Video of the Xiaomi drones by ColdWetDog · · Score: 1

      72 minutes? To unbox?

      Who bought the thing? An earthworm?

      --
      Faster! Faster! Faster would be better!
  15. The PTB rely on HUMAN FLESH in the FOOD SUPPLY by Anonymous Coward · · Score: 0

    The PTB rely on HUMAN FLESH in the FOOD SUPPLY to maintain their human appearance

    Human flesh exists in a lot of foods today. Sometimes it makes the news. These are PTB slip ups, and/or conditioning this reality.

    They rely on the consumption of human flesh to retain their human appearance. They all have the same scent. They exist from the bottom to the top of the pyramid. Some are bums, some are middle/upper class, some are those dancing for you on TV, in a web of deceit to keep your mind and body occupied.

    If you want to try and let one of them know that you know what they are, you might say to them:

    "This hamburger is really quite human"
    (inhale deeply) "This planet is filled with creatures which all smell the same"
    "I hope you enjoyed your flesh burger"
    "How long did your last regeneration period last?"
    "What office do you work for?"

    1. Re:The PTB rely on HUMAN FLESH in the FOOD SUPPLY by Anonymous Coward · · Score: 0

      Why does the passenger transportation board concern itself with such things?

  16. Re:ban *foreign* drones by Thanshin · · Score: 2

    Average American salary has been stagnated for the past 2 decades or so and you are giving us that 'no matter the cost' lecture?

    Americans are not the only customers of American products. As long as America continues selling better, more expensive, products, there's a way out. Europeans and Asians with that money will also opt for the better product.

    If the strategy changed to "let's have a cheaper, less protected workforce and compete with China in prices", the end would be a few decades in the future. I don't expect that to happen.

    Therefore, news like these must push America towards the future. Towards products beyond what's being done in China. It makes no sense to compete on even ground if one can stay on higher ground.

  17. Re: ban drones by Anonymous Coward · · Score: 0

    Silly AC. You should know better than to speak the truth around these parts.

    Anyway, if you don't want to get modded down I the future, just work a remark about teh evilz Micro$oft into your comment.

  18. Re:ban *foreign* drones by zac4kmt · · Score: 1

    Samsung is doing IOT Samsung and SK Telecom to launch world's first nationwide network for the Internet of Things in South Korea http://www.readnews247.com/det...

  19. Re:ban drones by Anonymous Coward · · Score: 0

    I recommend therapy. I would think the drones you see spying on you are just in your imagination.

  20. Re:ban drones by Anonymous Coward · · Score: 0

    I would like to see the data on your "most drones are used for evil" study.

    Personally i would ban stupid and selfish people.

  21. Re:ban drones by Feral+Nerd · · Score: 1

    I recommend therapy. I would think the drones you see spying on you are just in your imagination.

    No, that's impossible. I wear a tinfoil hat.

  22. Re:ban drones by Feral+Nerd · · Score: 1

    How about fricken drones with friken lasers attached to their foreheads?

    I prefer a chainsaw: https://www.youtube.com/watch?...

  23. Any Android phone by Anonymous Coward · · Score: 0

    Nah, its any Android phone 4.2 or later.

    It looks like a really nice drone, if they'd launched it immediately then it would do well. But pre-announcing it is stupid, DJI will have time to drop the price on the DJI 3 professional by the time this hits market.

    So once the DJJI is more price competitive and then Xaomi will have what advantage?? A slightly longer flight time, a slighter more compact travel set (the legs fold flag when packed away), nothing else.

    1. Re:Any Android phone by Anonymous Coward · · Score: 0

      It has a steerable 4k camera which can be steered up/down left/right like the much more expensive Aspire 1. None of the DJI Phantoms can do that.
      The camera is way forward so it doesn't see the legs, so you don't need to retract the legs like the Aspire has to.

    2. Re:Any Android phone by ColdWetDog · · Score: 1

      The 360 degree camera is a bit of marketing hype. The only benefit for this arrangement is on an Inspire where you can have two controllers - one for the drone and one for the camera. On a P3 / P4 you just yaw the entire craft - no big deal. I've never seen the landing feet in any video short of a rapid uncontrolled disassembly.

      --
      Faster! Faster! Faster would be better!
    3. Re:Any Android phone by wonkey_monkey · · Score: 1

      The only benefit for this arrangement is on an Inspire where you can have two controllers - one for the drone and one for the camera.

      Even then, couldn't the software compensate completely and give you the illusion of separate control over drone and camera? The DJIs have an "out from center" flight mode where it doesn't matter which way the drone is physically facing.

      --
      systemd is Roko's Basilisk.
  24. Re:ban *foreign* drones by Anonymous Coward · · Score: 0

    Why do you think American can stay on higher ground? I work in the Midwest, and the native-Americans we interview turn out to be idiots most of the time. Our last three good hires are all Chinese.

  25. Re:ban drones by Anonymous Coward · · Score: 0

    I can't tell whether the poster is trolling or whether he really is that stupid.

  26. Re:ban *foreign* drones by 110010001000 · · Score: 0

    "Why do you think American can stay on higher ground"

    Engrish. Speak it?

  27. Re:ban *foreign* drones by Anonymous Coward · · Score: 0

    ... If you're from the 0.01% the cost shouldn't be a problem, but us, the grunts on the ground level, our shrinking income forces us to always factor in the cost, even for a gallon of milk

    Let you know one thing, drones should not become the 'horse carriage' of yore, toy for the exclusive domain of the 0.01% bourgeois!

    ... Americans are not the only customers of American products. As long as America continues selling better, more expensive, products, there's a way out. Europeans and Asians with that money will also opt for the better product ...

    In other words, you have no problem of the drones being exclusively enjoyed by the ultra wealthy 0.01% bourgeois, albeit not only the bourgeois from America, but also the bourgeois from Europe, and also those from Asia

    We, the grunts, will be shut out of the fun

    I guess you must be ultra wealthy to have this attitude

  28. Re:ban drones by ColdWetDog · · Score: 1

    I recommend a landing net for salmon - about the right size, quiet and useful during fishing season.

    Remember, these things basically have cell phone cameras with wide angle lenses. You're not really 'spying' on anybody until you are about six feet from them.

    --
    Faster! Faster! Faster would be better!
  29. Re:ban drones by Peristaltic · · Score: 1

    Personally i would ban stupid and selfish people.

    Don't be so short-sighted. We need stupid and selfish people- They're like honeybees: You make cute little boxes for them to live in, make sure they have enough flowers to play with, and every so often you blow smoke up their collective asses while you take their honey. Repeat as needed.

  30. Re:ban *foreign* drones by K.+S.+Kyosuke · · Score: 1

    America shouldn't be trying to compete in prices with China. The question I'd ask is "where is the best drone, no matter the cost, being built?".

    Found the Lockheed-Martin CEO!

    --
    Ezekiel 23:20
  31. America makes the best what exactly? by thesupraman · · Score: 1

    Just wondering.

    Cars? I have my doubts, that would probably be the Germans or Italians, depending on preference.
    Ships? Sorry, its the Koreans - throw in Phones, TVs, etc, etc while you are at it.
    Fashion? Well, you could perhaps argue Jeans, but for all the rest, look to Europe mostly.
    Tools? Been the Japanese for a long time.
    Heavy machinery? Again sorry, its the Japanese and/or Koreans.

    You could probably claim Computer CPUs (but not cellphone..) thanks to Intel (although none of them are actually MADE in the US).
    Oh, and most certainly 'Laws to protect Corporations incumbent global profit positions through IP', the US certainly leads there..
    Ah, sorry I have it, The US certainly leads in celebrity gossip and media frenzy as an industry!

    Oh, and I think you will find pretty much ALL of them are built in China, you have confused 'assembled/packaged' and 'built' if you
    think America makes much of anything any more, unfortunately.

  32. "journeyed into" ?!! by spage · · Score: 1

    has officially journeyed into the drones product category.
    A new line of business is not a bloody trip to the mines of Moria. Anonymous, the word you seek is "entered," Always use the simplest wordng to avoid looking stupid.

    --
    =S