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Adidas To Sell Robot-Made Shoes In Germany (dw.com)

Adidas, the German sportswear and equipment maker, has announced that it will start marketing the first series of sports shoes manufactured by robots in Germany from 2017. Deutsche Welle reports: The announcement came as Adidas unveiled its prototype "Speedfactory", a state-of-the-art, 4,600 square-meter facility meant to automate shoe production, which is largely done manually in Asian factories at the moment. The company has struggled with steadily rising wages across the continent, where it employs around a million people. Still, Adidas insisted that the aim was not to immediately replace their workers, saying the goal was not "full automatization".

25 of 166 comments (clear)

  1. Great News by ickleberry · · Score: 2

    Soon we'll be able to 3D print our own pair of shoes and we won't need these Adidas boys or their robots at all.

    1. Re:Great News by ffkom · · Score: 4, Insightful

      If that actually becomes technically feasible one day, you can be sure the (by then heavily dongled) plastic filament cartridges will be more expensive then the ready-made shoes.

      Ever tried to print a colorful book on an ink-jet printer for the price you can buy a hardcopy?

    2. Re:Great News by drinkypoo · · Score: 2

      And THAT in turn will pale against what's going to happen when printing car parts becomes mainstream.

      It's already fully legal to copy car parts if they are not covered by patent or copyright. You can't make the badges, and you may not be able to make some slick trick engine component although I can't imagine what at this point (one of Koenigsegg's solenoid valves, perhaps) but you can make fenders or EGRs or whatever. Lots of companies do it already.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  2. Now they just need to perfect robot-bought shoes by NotDrWho · · Score: 4, Interesting

    Cause out of work factory workers sure aren't going to be buying them.

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  3. Stupid headline! by ffkom · · Score: 2

    The relevant news here is not that robot-made shoes are sold in Germany.

    The actual news here is that Adidas moves part of its production of shoes, which previously was completely done in south-east Asia, back to Germany. And of course, that is reasonable to do for them only when almost all the work is done by robots, where there's no huge salary difference between doing it in China or Germany.

    1. Re: Stupid headline! by ffkom · · Score: 3, Informative

      According to press coverage in Germany the main advantage (apart from not having to pay human workers) they are after is not so much storage and transport cost (they are pretty cheap these days), but eliminating the time it takes to ship products from China to the countries where they are sold. "Fashions" seem to come and go within months these days, and a shipment taking a month can make a difference, then.

    2. Re: Stupid headline! by funwithBSD · · Score: 2

      And stock in transit is capital tied up and not working for the company.

      Just-in-Time and reducing stock levels will net huge savings for any company.

      --
      Never answer an anonymous letter. - Yogi Berra
  4. Re:Now they just need to perfect robot-bought shoe by ffkom · · Score: 2

    The low-paid workers in China were not really buying expensive Adidas shoes before, anyway. And Adidas employed no shoe producing workers in Germany before.

  5. Re: Dealing with steadily rising wages? by liqu1d · · Score: 4, Insightful

    Decent wages hurt the stockholders.

  6. Re:Dealing with steadily rising wages? by Opportunist · · Score: 2

    They can. What makes you think they cannot? Just because they don't?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  7. Re:Now they just need to perfect robot-bought shoe by Opportunist · · Score: 2

    And that's the bit that the current batch of BA-idiots doesn't get. Hell, even Ford knew that a hundred years ago: You have to have a market to sell to. You need someone who has the money to spend on the stuff you produce. Producing makes you poor, only selling makes you rich!

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  8. Re:Dealing with steadily rising wages? by GLMDesigns · · Score: 4, Insightful

    "Corporations by definition have no decency"

    What is your definition of a corporation for you to say they have no decency? As a developer it is not my obligation to pay my cleaning staff more or pay a higher rent than my landlord requires. Is it my responsibility to pay more? If not why is it adidas' responsibility?

    --
    If you're scared of your govt then you need to further restrict its powers
    Vote 3rd Party in 2016 and beyond
  9. Re:Now they just need to perfect robot-bought shoe by tbannist · · Score: 4, Insightful

    But the low-paid workers in China had a job. Now they don't.

    Actually they still do. They won't have a job some time in the future, if the robotic factory works out.

    Hooray for the SJW campaign against exploiting low-paid workers! No longer are those poor souls being exploited! Rejoice that the SJW elite's enlightened ways have scored a victory against capitalist exploitation of developing countries!

    The has nothing to do with American politics, and everything to do with Asia's economic development. Companies like Adidas are simply running out of extremely low pay, exploitable workforces. The children of the people who have been working in sneaker sweatshops for the past 20 years are getting educations and aspiring to better jobs, better pay and better lives. Laying this at the feet of SJWs just makes you look unhinged, because this is one of the expected results of the exploitation of low wage jurisdictions; eventually, wages rise to an equivalent level to every other jurisdiction.

    So how are those people expected to feed themselves and their families now?

    Here's a hint: wages are rising because employers are competing for workers, so they'll probably go work somewhere else, most likely at similar wages, unless the jobs removed when Adidas shut down it's factories represent a large enough percentage of total employment to have a significant impact on the labour market.

    --
    Fanatically anti-fanatical
  10. Re:Dealing with steadily rising wages? by Maritz · · Score: 2, Insightful

    I would love to know why Adidas can't afford to pay decent wages?

    No company wants to pay anyone anything. Ever. That's just how it works.

    --
    I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
  11. Re:Immediately? by drinkypoo · · Score: 4, Insightful

    The continued automation will keep reducing the need for manual labor, freeing people to do other things as the scarcity economy starts to be eliminated.

    We've been potentially post-scarcity for many years. There has been enough to go around for ages. It just doesn't go around.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  12. Re:Now they just need to perfect robot-bought shoe by neilo_1701D · · Score: 4, Interesting

    I think the global issue of diminishing work due to replacement by robots will more likely be solved when production and consumption happen in the same country, so politicians can see "both sides of the medal" - cause and effect. Producing in country A and selling in country B on the contrary makes it less likely the problems of unemployment are solved.

    You raise a very interesting point about onshoring manufacturing, although you didn't specifically say it: quality.

    With robotic production, production quality can become almost a constant. So what differentiates a good made in Country A vs. Country B? We could go for tariff protections, but I hate the idea of rent-seeking governments inserting themselves into transactions merely to soak up money. The quality of the good is ultimately going to be determined by the precision of the robot; meaning how well maintained is that machine (bearing, sensors, hydraulics etc).

    So the competitive advantage is going to go to the countries who are investing in training (essentially) mechanics. I don't think drag'n'drop programmers (see another /. story) are going to cut it in that world...

  13. Re:Dealing with steadily rising wages? by MightyYar · · Score: 4, Insightful

    I would love to know why Adidas can't afford to pay decent wages?

    This comment is hard to reply to, but I'll try.

    The best thing to do would pick up an economics textbook used by any entry-level Macro Econ 101 course.

    Basically, you have it backwards. We don't want companies maximizing pay - we want them minimizing cost. Cheaper shoes are good for everyone who buys shoes. The incentive structure for the company is such that they need to keep their production costs as low as possible. They also have incentives to meet demand. In a competitive environment, this meshing of supply and demand means we don't run into shoe shortages and there are plenty of affordable shoes to choose from. Jobs the wages associated will follow similar supply and demand rules. You can fiddle with the system if you want and pin wages, but this obviously effects the demand curve in a direction that you likely aren't going to be pleased with. Left alone, they system will dither (sometimes wildly) around the point of highest efficiency. For shoes, this is probably what we want. For food... well, the dithering is probably not desirable so we can probably afford to trade away some efficiency to avoid periods of starvation.

    Now imagine your economic system, where we change the incentive structure to maximize wages. I'd like you to describe how this would work. I think by explaining it, you would find some holes all by yourself without any debate from me.

    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  14. Re:Dealing with steadily rising wages? by ffkom · · Score: 5, Insightful

    Corporations are legal entities, not humans. "Decency" is not a legal term, it has no meaning in the context of a legal entity.

    If you, as a person, pay your cleaning staff poorly, people knowing this may think lowly of you, and as a human, you may therefore feel a lack of decency.

    But a legal entity has no feelings, and thus no decency.

  15. Re:Dealing with steadily rising wages? by bluefoxlucid · · Score: 3, Informative

    Adidas's GROSS profits are increasing. "Gross Profit" is total revenue--sales. Outside of the financial industry, "Gross Profit" is a weasel-word used to mislead people: we usually think of "profit" as "net profit," which is the gross profit minus operating expenses. This makes sense because operating expenses include wages (employee gross profits--net is minus taxes), supply line (other business's gross profits), and outsourced business services (again, other business's gross profits). If you put all business net profits together with all employee gross income, you get the total income.

    Gross profits increase if your employee wages get more expensive and you thus adjust the price of your product. Your net profit can actually decrease under this situation, leaving your business with less money at the end of the year.

    As for this:

    I would love to know why Adidas can't afford to pay decent wages?

    Businesses don't pay wages. Consumers pay wages.

    Wages in aggregate across the entire production process are the base cost: at the end of the day, the product will absolutely sell for no less expensive than that. Volume deals push the price closer to the cost, such as when GM tries to bid for 100,000,000 tonnes of steel per year, and the steel mills contract with the coal and ore companies contingent on winning the GM contract, and everyone slims their profit margin because taking $1 per tonne on 100,000,000 tonnes is still $100,000,000 versus trying to profit $20 per tonne and selling 0 tonnes to GM. No matter how hard you compact that down--get it down to tenths of a cent per unit and 0.1% profit margins--you'll get no lower than the wage-labor costs of all employees involved in the entire supply chain.

    Raise the wage-labor cost such that the steel costs $20 more per tonne and the price the steel mill will need to charge goes up by $20. With GM making passenger cars weighing 1.5 tonnes in steel, those cars cost $30 more. Either GM absorbs the cost in the form of lower profit margins (in which case, GM, as the consumer of steel, pays the wage of the steel mill) or GM holds its profit margin (usually 7%-13%; was -7.5% in 2013--they took a loss, which the big profit margins help protect against) and the end consumer pays for the wage raise.

    In the case of Adidas, when shoe-maker labor increases, they can either raise prices or lower profits. Adidas's profits barely offset their loss years, with a five-year average of 4% and a five-year low of -7.5%. That means a 4% increase in labor costs--29 cents in minimum-wage increase in the United States, or a 14 cents increase on $3.50/hr Chinese labor--can put Adidas into permanent loss, ending in bankruptcy.

  16. Star Trek No Money Society by sycodon · · Score: 3, Interesting

    Many Years ago I read a sifi novel about a planet with unlimited energy reserves and through the miracle of Sifi, the ability to fabricate anything. In the novel they had no concept of money. Everyone was able to choose their vocation, which they did out of altruism, or at least, a desire to not be seen as a free loader.

    Start trek alludes to a no money society, but the various series are cluttered with Capitalistic enterprises (Ha!) and other examples.

    Assuming that one day there is essentially no scarcity of essential materials (food, clothing, shelter, etc.), what structure do you believe a society would take?

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
  17. Re:Dealing with steadily rising wages? by multi+io · · Score: 2

    > The Group’s gross profit increased 20% to € 2.304 billion (2014: € 1.918 billion) in the third quarter.

    http://www.adidas-group.com/en...

    I would love to know why Adidas can't afford to pay decent wages?

    Maybe they're using more robots precisely because they want to pay their (remaining) human employees decent wages. :D

  18. Re:Dealing with steadily rising wages? by rowls66 · · Score: 2

    Your description of gross profit is incorrect. Gross profit is revenue less the direct costs of producing those revenue. Direct costs would generally include labor costs for workers who produce shoes for Adidas as well as materials for the shoes, electricity to run the plants and depreciation on plant equipment. Net profit is gross profit less all other indirect costs. Indirect costs would includes things like design, marketing, advertising and administration.

  19. Re:Dealing with steadily rising wages? by Jason+Hildebrand · · Score: 2

    Some corporations aspire to higher levels of decency.

            B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance,
            accountability, and transparency.

    The company I work for (as a software developer) is a B Corp.

    You can find out more at https://www.bcorporation.net/what-are-b-corps

  20. Re:Dealing with steadily rising wages? by FatdogHaiku · · Score: 2

    There is a very nice upside of automation. Without workers to screw over the CEO will not have any cheap ways to increase profits and no-one to blame when the company does something illegal.

    But on the upside, once caught doing something illegal you can do a low level format of the CEO and upgrade to a newer version!

    --
    You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
  21. Re:Dealing with steadily rising wages? by chihowa · · Score: 2

    Corporations are just a tool to abstract away the financial and ethical liabilities of the owners and operators. "Corporations" don't actually do anything at all, including paying the cleaning staff well or poorly, because they are legal and not corporeal entities. A human, or several humans, ultimately decided what to pay the cleaning staff, even if they laundered the responsibility for that decision through the corporation.

    It's the humans that are making decisions on behalf of the corporation that do or don't have decency, even if they try to hide behind the corporate veil.

    --
    If you want a vision of the future, imagine a youtube comments section scrolling - forever.