Startups Can't Explain What They Do Because They're Addicted To Meaningless Jargon (qz.com)

Josh Horwitz of Quartz, who is attending RISE Conference, has an observation to share about the startups he is seeing at the event: As startup culture has gone global and transcended stereotypes, though, one of its defining traits has stuck around. Startup jargon is alive and well, and it seems to be getting worse. "Content." "Platforms." "Synergy." "End-to-end." "Solutions." It's nearly impossible to find a startup at the conference that doesn't resort to jargon when describing itself. These words sound technical and informed. But they mean nothing, and they make it difficult for ordinary people to understand what a company actually does. In an effort to either sound smart and attract investors, or to simply dress up an otherwise boring product, startups that rely too much on jargon end up alienating the users they want to attract.Also in the report, Horowitz talks about an app called Cubes, and how it was pitched to him. "We visually organize your email and cloud-based content for ultra fast access. It's visual storytelling with any type of content." The app essentially retrieves non-text attachments from one's email or Dropbox account, takes screenshots of those things and bundles them together in a standalone app.

Comments

Strict gun laws

[angel'o'sphere]

So, regardless of what went on and who is right or wrong:
another case that would have been avoided with strict gun laws.

On the other hand, from the outside point of view: it is probably good for the rest of the world that americans are busy killing each other.