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Why UK's Government Digital Service Decided To Ditch Apps (govinsider.asia)

In a world where there's an app for nearly every product and service, the UK Government Digital Service (GDS) still rely on its website to serve its customers. "But why?" You ask. Ben Terrett, former head of design at GDS outlined some of the reasons in a recent interview. He said the problem with mobiles apps is that they require a lot of commitment and resources. Apps are "very expensive to produce, and they're very very expensive to maintain because you have to keep updating them when there are software changes." He concludes that government services are much better off with responsive websites (websites whose layout and design adapt in accordance with the device it's being accessed on). "If you believe in the open internet that will always win," Terrett said, adding that responsive websites are also much cheaper to build and maintain. Another benefit of responsive websites is, he adds, that when you want to push an update, only one platform needs to get updated. From the report: Key to the GDS' approach is designing for user needs, not organizational requirements, Terrett says. "That is how good digital services designed and built these days. That is how everyone does it, whether that's Google or Facebook or British Airways or whoever." The problem is that public sector agencies tend not to design with citizens in mind. "Things are just designed to suit the very silos that the project sits in, and the user gets lost in there," Terrett adds.According to estimates, the move to go the responsive website way has saved them $8.2B in four years.

5 of 96 comments (clear)

  1. Wow, someone gets it by danomac · · Score: 5, Insightful

    I am literally so tired of visiting a website and having it pop up a download notification for another new app.

    1. Re:Wow, someone gets it by i.r.id10t · · Score: 5, Insightful

      Indeed. If I can do it from a desktop or laptop via browser, why do I need to install an app on the phone/tablet to do it?

      --
      Don't blame me, I voted for Kodos
    2. Re:Wow, someone gets it by skastrik · · Score: 4, Insightful
      More good stuff ...

      the design team removes all unnecessary design. For example, the pages on Gov.UK – the central portal – don’t have any pictures on them. This is because they distract from the information on the page, and user research showed that they reduced the clarity.
      ...
      “It’d be nice if they like it, don’t get me wrong, but liking is not really a useful metric.” Instead his team looked to see if users have completed an online transaction, or stopped halfway through. Equally, did they find the information they needed and leave a webpage, or did they have to search for more information?

      As opposed to having graphical designers design web sites.

  2. That's what I've been saying all along by Anonymous Coward · · Score: 5, Insightful

    Many of our customers insist on having "an app" for their brand. All the app does is embed their website in an embedded browser and provide some navigation buttons to get to different web pages!!! What a waste. I've always thought a responsive website is the way to go unless you have a good reason to create a native app that might work offline. For example, an alarm clock app, a compass app, etc.

  3. Apps by ledow · · Score: 4, Insightful

    An app is an application. It does something. It transforms and processes some kind of data.

    Most of the time, you do NOT want an app to process or transform data, you just want it to send and receive data to a service, and most of the time you just want it to receive.

    A website is therefore much better suited to this. And unless you intend to calculate your tax return on a smartphone, you really have little need for "apps" at all for government services. Given that browsers can upload video, camera images, microphone sound etc. nowadays if you really want, the usage of an actual app is rare.

    An "app" is something like a game, or a web browser itself, or an office suite, or a calculator. It ISN'T a list of symptoms for NHS online healthchecks (or even a questionnaire), or information on how to renew your driving licence, or a list of laws and their effects. That's a not an app.

    People have blurred the definition but the distinction still stands. All the "apps" that are really websites in fancy containers - even offline websites - aren't actually any good as "apps". An app actually DOES something on the client device. Creates documents, organises a raw database, syncs your files or lets you read your email.