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Report: People Are Spending Much Less Time On Social Media (cnbc.com)

An anonymous reader writes from a report via CNBC: According to a new study from marketing intelligence firm SimilarWeb, people are spending less time on social media apps like Facebook, Instagram, Twitter and Snapchat. The company analyzed Android users' daily time spent on these social networks from January to March 2016 with the same period in 2015, which included data from the U.S., UK, Germany, Spain, Australia, India, South Africa, Brazil and Spain. Instagram usage was down 23.7 percent this year, Twitter usage was down 23.4 percent, Snapchat usage was down 15.7 percent, and Facebook usage was down 8 percent. Daily usage was down even more in the U.S. for most of the apps. In the U.S., Instagram usage was down 36.2 percent, Twitter was down 27.9 percent, Snapchat was down 19.2 percent but Facebook only fell 6.7 percent. Current installs for the four big social networks were down nine percent year over year. Meanwhile, Facebook's messaging apps, WhatsApp and Messenger increased their installs by 15 percent and 2 percent respectively.

6 of 151 comments (clear)

  1. Re:Data caps and costs by heteromonomer · · Score: 4, Insightful

    Hmmm... more like burned by time wasted, and annoyed by the implicit social requirements.

  2. Re:i want to see facebook fold by slazzy · · Score: 5, Insightful

    I'm sure most of us will live to see Facebook be the next myspace. By that time we'll all be onto something else.

    --
    Website Just Down For Me? Find out
  3. Re:Data caps and costs by Austerity+Empowers · · Score: 4, Insightful

    Burned by the realization that online social is just as bad as f2f social, with the danger of physical violence replaced by being ruined totally and permanently forever.

  4. Social Media is incompatible with Social Justice by Anonymous Coward · · Score: 4, Insightful

    with the danger of physical violence replaced by being ruined totally and permanently forever

    This is a very important point.

    Despite claiming to be against bullying, we've repeatedly seen the Social Justice crowd use shaming and online character attacks in order to bring harm to anyone who dares express an idea that the Social Justice crowd does not agree with.

    Much like everything else it touches, Social Justice absolutely destroys the viability and value of Social Media.

    The chilling effect that Social Justice has on free thought and free expression means that Social Media sites of any popularity quickly degrade to a politically correct Social Justice "circle-jerk".

    Aside from a small number of academics who take Social Justice seriously and the militant leftists who use Social Justice as a means to attack and control others, normal people want nothing to do with such bland, pathetic, useless discussion.

    It doesn't surprise me at all that we're seeing people losing interest in Social Media now that the Social Justice crowd has ruined it.

    It also doesn't surprise me that we're seeing the decline of Social Media just as we're seeing the rise of President Trump.

    Both are caused by the same thing: Social Justice and the negative impact it has on normal people, driving these normal people to change their behavior to try to deflect the wrath of Social Justice.

  5. This surprises who? by U8MyData · · Score: 4, Insightful

    With all of the security, personal, and business issues who is surprised? I've seen this coming for awhile. According to FB I live way down under and it's not Australia. Social Media can kiss my... I recall being criticized by a potential employer for having a big NULL when it comes to my social media behavior. That disturbed me and even led me to a more anti-social media stance. It has all been hijacked by commercial interests.

  6. Re:Maybe there is a life cycle to these services by swb · · Score: 4, Insightful

    It was actually more interesting when it was random narcissistic comments about the minutiae of people's lives.

    Facebook made it too easy to share and reshare clickbait and ideological crap. People stopped being even remotely clever and turned it into a recycle bin of garbage data.