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Apple Creates Energy Company, Looks To Sell Excess Power Into The Grid (9to5mac.com)
An anonymous reader quotes a report from 9to5Mac: Apple has quietly created an energy subsidiary, 'Apple Energy' LLC, registered in Delaware but run from its Cupertino headquarters. The company has seemingly formed to allow it to sell excess electricity generated by its solar farms in Cupertino and Nevada, with plans to sell electricity across the whole of the U.S. But a set of Federal Energy Regulatory Commission filings suggests that Apple could have bigger ambitions in the power field. Currently, when private companies sell their excess power, they can only do so to energy companies -- and they often (varies by state) have to sell at wholesale rates. What Apple seemingly could to do, however, is sell directly to end-users at market rates. In other words, get paid retail prices for its excess power. Currently companies like Green Mountain Power can sell green renewable energy to homeowners all over the U.S. It wouldn't be a stretch to see Apple do this as a product in the future. Apple has told the FERC that it meets the legal criteria for selling electricity at market rates because it is not a major player in the energy business and thus has no power to influence electricity prices. It has requested permission begin within 60 days of its filing on 6th June.
will never let them get away with this.
My wife makes our own renewable energy at home but I'm sure lazy people would prefer to buy it at the Apple store.
You just can't appreciate the quality design. Some of us are willing to pay for the superior experience that comes from using Apple energy. Honestly, once you try it, you can't go back to using anything else. Even the so-called high-end electrons from other companies feel cheep and unpolished. Yeah, the specs may seem better on paper, but the brilliantly crafted combination of current and voltage you get from Apple just can't be matched. It's all about the experience.
Required reading for internet skeptics
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And you'll have to buy very expensive Apple white wall outlets because Apple electricity is so insanely cool!
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