Instagram Ads Now Include Mobile Banners (adweek.com)

More ads are coming to Instagram. The Facebook-owned photo and video sharing network has begun rolling out a feature that links ads to profile pages. When someone clicks on a profile, for instance, they will see a banner at the bottom, reports AdWeek. The banner prompts the user to either visit a website or download an app. From the report: According to an Instagram rep, so-called "profile taps" will be included in click reporting for advertisers and are rolling out internationally. In a statement, Instagram said, "We found that Instagrammers were routinely tapping on a company's name from a direct response ad to learn more. Now when that happens, the call-to-action button from that same ad extends to the company's profile page to make it easier for people to discover a business they care about."

Comments

Advertising doesn't work

[sinij]

Dirty little secret that can break all these social media companies is that advertising doesn't work on their platforms. Not even 0.02% work that is traditionally cited for search. At this point people are so trained to ignore these, that you might as well not bother. So more of the same would only get ignored more.

Translation

[Nidi62]

In a statement, Instagram said, "We found that Instagrammers were routinely tapping on a company's name from a direct response ad to learn more."

Or, you know, users routinely click these ads by accident because they take up about a quarter of the screen (at least), or when trying to hit the tiny X button that is about the size of the period at the end of this sentence.