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Instagram Ads Now Include Mobile Banners (adweek.com)

Posted by msmash on from the ads,-ads-everywhere dept.

More ads are coming to Instagram. The Facebook-owned photo and video sharing network has begun rolling out a feature that links ads to profile pages. When someone clicks on a profile, for instance, they will see a banner at the bottom, reports AdWeek. The banner prompts the user to either visit a website or download an app. From the report: According to an Instagram rep, so-called "profile taps" will be included in click reporting for advertisers and are rolling out internationally. In a statement, Instagram said, "We found that Instagrammers were routinely tapping on a company's name from a direct response ad to learn more. Now when that happens, the call-to-action button from that same ad extends to the company's profile page to make it easier for people to discover a business they care about."

5 of 37 comments (clear)

  1. Yay! More advertising! by JustAnotherOldGuy · · Score: 2

    Yay! More advertising, lucky us! Yippee, whoo hoo, lets all celebrate!

    --
    Just cruising through this digital world at 33 1/3 rpm...
  2. Advertising doesn't work by sinij · · Score: 5, Insightful

    Dirty little secret that can break all these social media companies is that advertising doesn't work on their platforms. Not even 0.02% work that is traditionally cited for search. At this point people are so trained to ignore these, that you might as well not bother. So more of the same would only get ignored more.

    1. Re:Advertising doesn't work by Frederic54 · · Score: 2

      True, having been "on the net" since early 90s, I ignore ads completely, my brain does not see them. If there is a huge popup blocking everything I might disable it if I really want to read the article, else I just close the window, same for article divided into 10 pages.

      The only ads I clicked in 25 years was a few times on /. to support them.

      And I do not have Instagram ;-)

      --
      "Science will win because it works." - Stephen Hawking
    2. Re:Advertising doesn't work by fustakrakich · · Score: 2

      0.02% out of how many millions? I'll play those odds

      --
      “He’s not deformed, he’s just drunk!”
  3. Translation by Nidi62 · · Score: 5, Insightful

    In a statement, Instagram said, "We found that Instagrammers were routinely tapping on a company's name from a direct response ad to learn more."

    Or, you know, users routinely click these ads by accident because they take up about a quarter of the screen (at least), or when trying to hit the tiny X button that is about the size of the period at the end of this sentence.

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil