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Trent Reznor: YouTube Is Built On the Back Of Stolen Content (theguardian.com)

An anonymous reader writes: Singer and record producer Trent Reznor has become the latest artist to attack Google's video service YouTube. "I find YouTube's business to be very disingenuous. It is built on the backs of free, stolen content and that's how they got that big," said Reznor in an interview with Billboard. Reznor was not speaking purely as an artist, however. He is also chief creative officer at Apple Music, the streaming service launched by Apple in 2015, which is one of the key rivals to YouTube in the digital music world. "I think any free-tiered service is not fair. It's making their numbers and getting them a big IPO and it is built on the back of my work and that of my peers. That's how I feel about it. Strongly," said Reznor, widening his criticism to other rivals like Spotify in the process.

33 of 428 comments (clear)

  1. YouTube had an IPO? by hsmith · · Score: 5, Funny

    Well that's news to everyone

  2. The ego... by Anonymous Coward · · Score: 5, Insightful

    Never mind all of the car reviews, device reviews, musical gear reviews, prank shoes, and tutorials people watch on there............no, it's all about "his" stolen music.

    1. Re:The ego... by Thanshin · · Score: 5, Funny

      What amazes me most is when Mr. Reznor dresses up as a young female Korean go player and manages to play go at pro level.

      Or when he explains general relativity, as an American Professor , even posing weekly problems about space-time!

      Or when he plays various of the lates videogames at pro skill level, perfectly characterized as a young american!

      Or when he teaches lockpicking opening challenge locks in under a minute!

      That Trent guy is AMAZING!

      (However, now that I know about his amazing transformism ability, I'm a bit scared about Trent's implication in redtube)

    2. Re: The ego... by Tx · · Score: 4, Insightful

      I do go to youtube for music (I don't use any streaming service, so if I want to check out some artist that's not in my collection, youtube is a pretty good way to check out a few songs), and 99% of the time it's the artist's VEVO or whatever official channel. TBH I'm not really aware of having heard any unlicensed music on youtube, although I guess there will have been background music that I wouldn't particularly know or notice if it was licensed or not.

      To be honest, the "I think any free-tiered service is not fair." quote gives the game away here; it's not stolen content Reznor is concerned about, it's free content. The moaning about stolen content is just a red herring. What they really want is for all free sources of music to start charging, or otherwise increase monetization, and give them a nice fat cut.

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    3. Re:The ego... by Wain13001 · · Score: 5, Insightful

      The same music he used to literally tell people to go online and steal when he was performing his concerts.

    4. Re: The ego... by mcgrew · · Score: 5, Interesting

      He must hate people like Cory Doctorow and me, who encourage noncommercial sharing of our digital material (but physical copies you have to pay for).

      Not every "content creator" is a selfish, greedy asshole.

    5. Re:The ego... by hairyfeet · · Score: 4, Insightful

      With me it would probably be 10k to 1, and the few I do watch are fan recordings of live music. Bosnian Bill is great, I also love Techmoan and his vids on cool old tech, LGR's vids on old PC games and hardware, and listening to Bo Time Gaming scream like a girl in War Thunder when some BF109 throws some cannon shells his way.

      As for Trent, Lars, and all their ilk? Sorry but its not 1975 anymore, you can't write a single song and sit on ass getting royalties for the next 20 years thinking you have it made while the record company leeches are in actuality skimming 90%+ off the top. Now songs are merely the carrot to get butts in seats for live performances as it should be, and as it was for the better part of history. You know what REALLY scares the piss out of you Trent, and why you and your buddies will mouth off but not do shit about YouTube? Its because if you wiped ALL big label music off of YouTube tomorrow the majority would not give a shit as a billion artists who AREN'T bitches would be more than happy to take those fans as they know what songs are for today and value the free advertising. It must also cause you to lose sleep at night to know that any kid can do what you do now thanks to digital recording gear being so cheap and computers being so powerful. Hell when I first started playing music the BEST you could get if you wanted to go DIY and your daddy wasn't a lawyer was a 4 track cassette that sounded only slightly better than recording on a boombox and now I have a digital 8-track that fits in my bass case and with a couple condensers hooked to it frankly gets better sounding recordings than a lot of the live albums of the 70s...cost me $126.

      Just as we've seen the rise of indie gaming and indie filmmaking going DIY is becoming the better deal for more and more artists and you can whine and bitch and moan all you want but at the end of the day? If you removed every note you ever played from the web nobody would really care as there are a hell of a lot more where you came from, a lot less douchey as well.

      --
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    6. Re:The ego... by Anonymous Coward · · Score: 3, Informative

      Reference:
      http://www.theninhotline.net/news/archives/backissue.php?y=07&m=9#1189989696

  3. Aw, Poor Trent... by lobiusmoop · · Score: 5, Funny
    --
    "I bless every day that I continue to live, for every day is pure profit."
    1. Re:Aw, Poor Trent... by Anonymous Coward · · Score: 4, Funny

      It might be too late. Apple got him and now they're telling him he doesn't look ridiculous dressing like a middle-aged Goth.

    2. Re:Aw, Poor Trent... by Jawnn · · Score: 5, Insightful

      It might be too late. Apple got him and now they're telling him he doesn't look ridiculous dressing like a middle-aged Goth.

      OMG, if only I had mod points... Well played, sir, well played indeed.

      And to Trent... Look, I have a great deal of respect for you as an artist, but you are full of shit on this issue. Most of what you call theft is "fair use". The rest of it is unauthorized use, not theft. You were not deprived of something you already possessed. And no, you weren't deprived of any significant amount of revenue either. No, you really were not. You should stop drinking the RIAA kool aid and face the fact that not everybody who ever wanted to listen to 30 seconds of your music is going to pay for it if they have no other option.

      Get over it, princess.

    3. Re:Aw, Poor Trent... by geminidomino · · Score: 4, Insightful

      And this, boys and girls, is what "cognitive dissonance" feels like. I had a whole 30 seconds of feeling like this had to be one of those stupid "quote troll" memes, since I couldn't imagine Trent Reznor dribbling out that kind of mealy mouthed corporate crap. Then it finally clicked that I was working off an image that is over 25 years out of date...

      Man, fuck getting old. Happy freakin' birthday.

    4. Re:Aw, Poor Trent... by Rakarra · · Score: 3, Informative

      That's kind of depressing, I mean, didn't he release the STEMs of his music for free so anyone could remix it? Has Apple rotted your brain Trent? Are you an ignorant, greedy old man now?

      It's called being a "sell-out" by abandoning your earlier ideals, and it happens to lot of people who were once young rebels in the music industry.

  4. Free tier by c · · Score: 4, Insightful

    "I think any free-tiered service is not fair."

    Radio isn't fair?

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    1. Re:Free tier by pghmike4 · · Score: 5, Interesting
      Radio is exactly comparable to other free tier (i.e. ad-supported) services. We're talking Pandora, Spotify, and most Internet radio stations, all of which are ad supported and pay royalties. Youtube may have a lot of pirated content (I really don't know how much is being put there by artists, and how much by pirates), but the others pay royalties.

      So, I think Trent is just shilling for his new employer, Apple, which has no free tier for its lame Apple Music service.

  5. Re:Copyright by bravecanadian · · Score: 4, Insightful

    This is the sort of thing people on slashdot always say until someone rips of open source code without giving changes back...

    Or until they have had their own work stolen and then it is somehow a different story.

  6. So is most music by gurps_npc · · Score: 4, Interesting

    The studios steal from the creators via abusive contracts as much, if not MORE than YouTube steals from the musicians.

    Despising one and not the other is hypocritical.

    Part of the major problem is that the value of music has gone down and musicians dislike that. Music used to be a rare skill that was incredibly expensive to distribute. But distribution costs went down, they refused to lower the price, we found ways to use computers to enhance music (auto tune is just one of many such advancements), and the number of people that want to do it went up.

    How many kids want to be rock stars? They depressed the market causing the prices to drop - it's simple supply and demand.

    The profit went away but it wasn't YouTube's fault.

    --
    excitingthingstodo.blogspot.com
  7. Competitor slags rival product. News at 11. by sjbe · · Score: 5, Insightful

    "I find YouTube's business to be very disingenuous. It is built on the backs of free, stolen content and that's how they got that big," said Reznor in an interview with Billboard. Reznor was not speaking purely as an artist, however. He is also chief creative officer at Apple Music, the streaming service launched by Apple in 2015, which is one of the key rivals to YouTube in the digital music world.

    I find pretending to be on the side of artists against Google when you are drawing a paycheck from one of their biggest competitors to be "very disingenuous".

    Of course I don't find Apple Music to be much of a rival at all to YouTube so this may be much sound and fury signifying nothing. Apple pretending to respect the intellectual property of others is a bit rich.

  8. Re: Some guy hates competiting with 'free' by manicb · · Score: 4, Informative

    Made a breakthrough album in his free time while working as a studio engineer. Made some more important records. Legendary live performer. Made a couple of film soundtracks. Ran his own label. Had bust-ups with his labels. Told Australian fans to steal his album Year Zero because the prices in the shops were too high. Released an album under Creative Commons NC and made money off the deluxe editions. Released another project under "pay something or don't, up to you". Released an album for free online. Makes remix stems available to all and hosts a site for community remixes. He's probably one of the most qualified people out there to talk about music production and distribution. And Slashdotters are going to ignore that because they don't like what he's saying.

  9. "I don't like other content" by backwardsposter · · Score: 5, Insightful

    ...said competing content provider.

    In my opinion, Youtube shows that people would create content without all of this artificial scarcity bullshit.

  10. Re: Some guy hates competiting with 'free' by mwvdlee · · Score: 3, Insightful

    Was that before or after Apple thrust their mighty hand up his sockpuppet butthole?

    I like Trent and I like a lot of the things he's done, but that doesn't mean he is always right about everything.

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  11. Re:Some guy hates competiting with 'free' by Waffle+Iron · · Score: 4, Insightful

    He wrote one of Johnny Cash's best songs.

  12. Not a surprise coming from Apple by Lendrick · · Score: 3, Informative

    Apple thrives on the top-down "you are the consumer, we are the producer" business model. I can't say I'm particularly shocked to see an apple exec whining about youtube (although I must say, I'm disappointed that it the exec in question is Trent Reznor). To say that Youtube is "built" on content piracy is extremely disingenuous. Yes, it obviously happens there, but if someone were to remove all of the pirated content from Youtube, only a very small percentage of users would even care.

    These are the words of a company that would like to see user-generated content made illegal, on the basis that a small percentage of users occasionally use it for piracy. Youtube is a tremendous example of "substantial non-infringing use".

  13. Re:Some guy hates competiting with 'free' by Bing+Tsher+E · · Score: 3, Informative

    Actually, Johnny Cash covered one of Trents songs and made it something more than the usual self indulgent whine.

  14. Re:Spilled milk by Shadow99_1 · · Score: 5, Interesting

    I think the biggest issue is the expansion of 'IP'. Culture builds on what comes before it, it always has and always will. However in 'modern' times we (or more specifically companies) keep trying to lock culture away behind walls of laws about 'IP'. Culture however will do as culture always does and build on what has come before, laws be damned. I have news for the companies as well: Culture will win in the end.

    Though I personally find Trent's comments funny since Youtube's copyright claim system is so badly abused that certain youtuber's, like Jim Sterling, can get companies to fight over the IP shown in brief snippests (most of which is review or satire and so technically protected) within their videos. Look up Jim's 'Copyright Deadlock' video as an example. Or heck look into E3 videos based on the Twitch streams. ItmeJP commented that his Youtube videos got multiple claims within minutes of being uploaded even though the video stream was provided to commentators for use.

    --
    we are all invisible unless we choose otherwise
  15. Apple's one to talk. by Beardo+the+Bearded · · Score: 5, Interesting

    Apple's entire resurgence is based off MP3 piracy. Before they made their first smartphone, they made billions off their iPod sales, which were 100% filled with pirated MP3s. Nobody was paying 10k to fill an iPod. Nobody.

    Then when they made their first billion, they started a music service and started charging for music and decried piracy, the very thing that made their entire corporate existence possible.

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    ECHELON is a government program to find words like bomb, jihad, plutonium, assassinate, and anarchy.
  16. Pandora is like radio; Spotify is like a jukebox by tepples · · Score: 4, Informative

    Radio is exactly comparable to other free tier (i.e. ad-supported) services. We're talking Pandora, Spotify, and most Internet radio stations

    Pandora yes, Spotify not so much. There's a big legal difference between Pandora and Spotify, analogous to like the difference between radio and a jukebox, or between broadcast TV and video on demand. Pandora lets the user choose a musical style, such as the style associated with a particular recording artist, and then builds a huge playlist around that style that satisfies the "performance complement" requirement of the statutory license for public performance of sound recordings through an electronic transmission. This requirement limits how many songs from a particular artist or album may be played per hour and limits the control that the user has over the playlist so that does not substitute for a purchase. Complying with the "performance complement" allows Pandora to pay a lower rate and not have to negotiate with individual record labels. Spotify has to pay more in royalties because it gives the user far more control over the playlist.

  17. Re:Stick to making garbage music by Bing+Tsher+E · · Score: 5, Insightful

    Trent has been purchased by Apple, and they are just realizing value out of owning him.

    Apple has declared war on 'free content on the internet' and are striving to make everything of significance cost money. They can't do this without tearing down every other business model, and as always at Apple (going all the way back to the Apple II clone/compatible makers who they ran out of business, and the multiple 'Windowing System' makers who they ran out of business, handing the platform ownership to deep-pockets Microsoft in the process) lawyers will be wielded against anybody who doesn't do things 'The Apple Way.'

    People act like there isn't a reason some of us fucking hate Apple.

  18. Conflicts of interest = Zero credibility by sjbe · · Score: 3, Insightful

    Let's ask Trent whose back his work is built on.

    If he wants to be a credible voice for artists then he can't afford conflicts of interest. If Trent Reznor wants to resign his post with Apple and speak on his own behalf then I'll consider his position on the matter. Until then he's just playing the role of corporate stooge even if he actually believes what his is saying.

  19. yes, but will you... by trybywrench · · Score: 3, Funny

    will you bite the hand that feeds you, Trent?

    --
    I came to the datacenter drunk with a fake ID, don't you want to be just like me?
  20. Media industry is built on the back of IP grab... by John+Allsup · · Score: 3, Insightful

    Digital copying is easy, sharing with friends is natural and human. The media industry is built on the principle of taking away our ability to copy and share, and on the idea that it is hard to do so. What would be rightfully ours under the original copyright laws is no longer ours, what we would have the right to do in the absence of copyright laws we no longer have the right to do. As for youtube, it is built on the hard work of those who invented the hardware and software technology to make it possible, and the efforts of many users. A little copyright infringment happens as 'collateral damage', and that is largely because copyright at present is so distant from what is natural, easy and straightforward. We could function without Trent's last album quite happily, but the ability to share information, events and enthusiasm is so much more important.

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    John_Chalisque
  21. Ummm MTV? by Daemonik · · Score: 3, Insightful

    "I think any free-tiered service is not fair.... is built on the back of my work and that of my peers. That's how I feel about it. Strongly," said Reznor

    That's hilarious, because I doubt Reznor or any of these other artists would bitch that MTV/VH1 was stealing from them, yet it does exactly the same as Youtube, presenting their music to the populace for free with ad revenue paying the bills.