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Mattel Sells Out Of 'Game Developer Barbie' (cnet.com)

Long-time Slashdot reader sandbagger writes: The Mattel people have released a new Barbie doll figurine touted as Game Developer Barbie. Dressed in jeans and a t-shirt, she was apparently designed by a game developer.
It's already sold out on Mattel's web site, with CNET saying it provides a better role model than a 2014 book In which "computer engineer" Barbie designed a cute game about puppies, then admitted "I'll need Steven's and Brian's help to turn it into a real game," before her laptop crashed with a virus. Mattel says that with this new doll, "young techies can play out the creative fun of this exciting profession," and the doll even comes with a laptop showing an IDE on the screen. Sandbagger's original submission ended with a question. Do Slashdot readers think this will inspire a new generation of programmers to stay up late writing code?

2 of 224 comments (clear)

  1. Re:STEM by Anonymous Coward · · Score: 5, Insightful

    This is just more of the "diversity" bullshit.

    Hiring women gets you nothing. Hiring minorities gets you nothing, Hiring skilled and well qualified PEOPLE will make your company better. Demanding the hiring of more women, more minorities, etc. is nothing more than judging people by their race and gender, which is what we're supposedly trying to get away from.

  2. Comment removed by account_deleted · · Score: 5, Insightful

    Comment removed based on user account deletion