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74% of Netflix Subscribers Would Rather Cancel Their Subscription Than See Ads (allflicks.net)
An anonymous reader writes: AllFlicks conducted a survey of more than 1,200 people on Reddit, asking them a series of questions regarding ads on Netflix. "Would you rather pay more for Netflix or see advertisements while you stream?" they asked. Of more than 1,200 respondents, an incredible 90% said they'd prefer a price hike to ads. "The sweet spot appears to be $1-2 [more], which 57% of respondents chose as their upper bound. A further 22% said they could go as high as $2-3 more, and less than a quarter were willing to go higher." The next question they asked: "If Netflix started showing ads, would you cancel your subscription?" Nearly 74% said they'd be done with Netflix if ads debuted on the service. AllFlicks writes, "Netflix's users are sending the service a pretty clear message: if the service starts selling ads, customers would consider leaving." In early May, CordCutting.com crunched some numbers and found that each Netflix subscriber saves themselves about 158.5 hours of commercials per year.
People forget that when cable was first offered the big selling point was there were no ads
As someone who was alive and old enough to have paid attention... no .
The selling points were:
clear reception in all weather, and
more channels.
"I don't know, therefore Aliens" Wafflebox1
Their strategy is original content and older back catalog stuff you might have in the past seen on stations like TBS. I think that is working. It would be suicidal of them to implement ads though. They have to have observed what happened once Hulu offered ad free service -usage skyrocketed.
Yep. I would consider it for exactly the length of time it took to click on the "Delete Account" link.
It would be suicidal of them to implement ads though.
Some of us are old enough to remember when the whole point of cable TV was that by paying a fixed fee every month, we were spared the annoyance of ads.
It'll come. Sooner or later, probably sooner, streaming content will be just as ad-choked and invasive as broadcast TV and cable/dish services.