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74% of Netflix Subscribers Would Rather Cancel Their Subscription Than See Ads (allflicks.net)
An anonymous reader writes: AllFlicks conducted a survey of more than 1,200 people on Reddit, asking them a series of questions regarding ads on Netflix. "Would you rather pay more for Netflix or see advertisements while you stream?" they asked. Of more than 1,200 respondents, an incredible 90% said they'd prefer a price hike to ads. "The sweet spot appears to be $1-2 [more], which 57% of respondents chose as their upper bound. A further 22% said they could go as high as $2-3 more, and less than a quarter were willing to go higher." The next question they asked: "If Netflix started showing ads, would you cancel your subscription?" Nearly 74% said they'd be done with Netflix if ads debuted on the service. AllFlicks writes, "Netflix's users are sending the service a pretty clear message: if the service starts selling ads, customers would consider leaving." In early May, CordCutting.com crunched some numbers and found that each Netflix subscriber saves themselves about 158.5 hours of commercials per year.
I think Netflix knows that once internet services introduce ads they usually suffer a slow, lingering death. A few survive, like YouTube, but for the most part people just move on to some other platform that hasn't started double-dipping yet.
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SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
To be fair, at least once every 10 years I have seen a clever advertisement which has made me think, hey, that was well done, good on you guys, Imma buy some of your product.
The rest of the ads produced usually make me determined to not purchase the product tho.
If I had a DeLorean... I would probably only drive it from time to time.
If someone pays for a service, they will not want to see commercials.
Yup, exactly.
We had tried Hulu Plus a few years back, and the commercials drove us nuts - we cancelled within two months. It wasn't until they created an ad-free tier that we even considered going back.
And frankly, with Netflix dropping more and more of their third-party content, we're seriously considering dropping Netflix streaming anyway - in which case, commercial-free Hulu Plus would be the only streaming service we subscribe to (we've also got HBO Go, but HBO is included for free as part of our Limited Basic cable subscription for some odd reason - I wouldn't pay $15/month for HBO NOW).
#DeleteChrome
It's worth noting, BTW, that Netflix didn't sponsor this study. Mostly because everyone at Netflix already knows how toxic ads would be to the brand.
Signed,
a geek who works for Netflix