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74% of Netflix Subscribers Would Rather Cancel Their Subscription Than See Ads (allflicks.net)

Posted by BeauHD on from the pay-to-be-advertised-to dept.

An anonymous reader writes: AllFlicks conducted a survey of more than 1,200 people on Reddit, asking them a series of questions regarding ads on Netflix. "Would you rather pay more for Netflix or see advertisements while you stream?" they asked. Of more than 1,200 respondents, an incredible 90% said they'd prefer a price hike to ads. "The sweet spot appears to be $1-2 [more], which 57% of respondents chose as their upper bound. A further 22% said they could go as high as $2-3 more, and less than a quarter were willing to go higher." The next question they asked: "If Netflix started showing ads, would you cancel your subscription?" Nearly 74% said they'd be done with Netflix if ads debuted on the service. AllFlicks writes, "Netflix's users are sending the service a pretty clear message: if the service starts selling ads, customers would consider leaving." In early May, CordCutting.com crunched some numbers and found that each Netflix subscriber saves themselves about 158.5 hours of commercials per year.

4 of 316 comments (clear)

  1. A simple truth: by olsmeister · · Score: 5, Insightful

    If someone pays for a service, they will not want to see commercials. No need for focus groups, surveys, marketing research, or high priced consultants. Frame my first sentence and hang it in your lobby Netflix.

    1. Re:A simple truth: by Nutria · · Score: 5, Informative

      People forget that when cable was first offered the big selling point was there were no ads

      As someone who was alive and old enough to have paid attention... no .

      The selling points were:
      clear reception in all weather, and
      more channels.

      --
      "I don't know, therefore Aliens" Wafflebox1
  2. We know better by penguinoid · · Score: 5, Insightful

    It starts with a little unobtrusive thing on the side, and before you know it you're watching 10 minutes of unskippable ads. It's like cancer -- it's got to be stopped early, before it spreads.

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  3. Re:Content by Deep+Esophagus · · Score: 5, Informative

    It would be suicidal of them to implement ads though.

    Some of us are old enough to remember when the whole point of cable TV was that by paying a fixed fee every month, we were spared the annoyance of ads.

    It'll come. Sooner or later, probably sooner, streaming content will be just as ad-choked and invasive as broadcast TV and cable/dish services.