Slashdot Mirror


Surface 3 Stocks Dwindling As Microsoft Plans System's Demise (arstechnica.com)

An anonymous reader writes: Microsoft's Surface 3 may be coming to an end. Brad Sams at Thurrott.com reports that many versions of the Surface 3 are listed as being out of stock in Microsoft's online store, with no expected availability. He notes that the only version in stock online is the version with 2GB RAM/64GB storage/LTE. There's more availability in-store, but stock appears to be limited overall. What this generally means is that manufacturing is slowing down or going to stop entirely. In a statement, Microsoft said: "Since launching Surface 3 over a year ago, we have seen strong demand and satisfaction amongst our customers. Inventory is now limited and by the end of December 2016, we will no longer manufacture Surface 3 devices." It's possible a Surface 3 successor is right around the corner, although Ars Technica notes "there hasn't even been the merest hint of a rumor about such a device." The Surface 3 is being powered by a Cherry Trail Atom processor, which hasn't seen a major upgrade or replacement since they were released in the first quarter of 2015. "Without new processors, there's little reason to update the Surface 3 line," writes Ars. Microsoft could equip the Surface 3 successor with a Core M processor, but the implications of that decision would likely cause the device's price to shoot up or cause the device's quality to significantly decrease. Microsoft may simply abandon the segment entirely and focus strictly on the Surface Pro line.

59 comments

  1. Damn! by Anonymous Coward · · Score: 2, Funny

    Why did I put my entire 401k into Surface 3 Stocks?

    1. Re:Damn! by davester666 · · Score: 1

      Demand for the product is so strong, we are cancelling it.

      --
      Sleep your way to a whiter smile...date a dentist!
  2. Re:demise by Anonymous Coward · · Score: 0

    more i want more

    so. much. more.

  3. Re:demise by Anonymous Coward · · Score: 0

    i just love to jerk off to a picture of trump's smiling face. i'm not even gay! but he really does it for me. so hot!

  4. Microsoft stock should dwindle by Anonymous Coward · · Score: 0, Flamebait

    death to them! Death to them now!

  5. Getting Ready for Apollo Lake Upgrade by nateman1352 · · Score: 4, Informative

    Without new processors, there's little reason to update the Surface 3 line

    I guess whoever wrote this article didn't do very much research. Intel is expected to release Apollo Lake (Cherry Trail's successor) in the 2nd half of 2016.

    1. Re:Getting Ready for Apollo Lake Upgrade by PCM2 · · Score: 4, Interesting

      Intel is expected to release Apollo Lake (Cherry Trail's successor) in the 2nd half of 2016.

      But if Microsoft was planning to use that chip for a new Surface, it wouldn't EOL the current version now, because it won't be able to get new product into the market until the first half of next year. Companies don't just put brands into temporary retirement for 6-8 months while they wait for their downstream supply chains to catch up.

      --
      Breakfast served all day!
    2. Re:Getting Ready for Apollo Lake Upgrade by Lumpy · · Score: 2

      Except that intel's current processor is a joke compared to the last version, and the next is to not be worth a damn compared to it either.

      Sorry but All of intel's offerings over the past 3 years have been a waste of time. There is zero incentive to upgrade a 3rd gen processor machine to anything with a 6th gen or beyond due to the increases being so small that spending $800+ for it is a waste of money.

      --
      Do not look at laser with remaining good eye.
    3. Re:Getting Ready for Apollo Lake Upgrade by Anonymous Coward · · Score: 1

      Surface 3 used an Intel Atom chip - a product line that was recently cut for being unprofitable. And by unprofitable I mean a massive money-loser. There isn't a new processor to put in the Surface 3 while still costing as much as a Surface 3. Intel isn't selling Microsoft below-cost chips anymore, so no Surface 4.

      Er, well, there are other options... but Windows on ARM bombed so horribly due to Microsoft's insistence that it not run Win32 software, which is the entire draw of a Surface device over far better iOS or Android tablet hardware. The ARM version of Windows 10 is phones-only, and inherited a pared-down desktop mode that can only run UWP apps. (It can't even run phone apps in a window for some incredibly strange reason.) Basically, Microsoft doesn't have a tablet OS, because all their software is designed for desktop chips and they don't want to try emulators.

    4. Re:Getting Ready for Apollo Lake Upgrade by JustAnotherOldGuy · · Score: 1

      Intel is expected to release Apollo Lake (Cherry Trail's successor) in the 2nd half of 2016.

      Will that one have the secret extra processor and backdoor that can't be audited too?

      --
      Just cruising through this digital world at 33 1/3 rpm...
    5. Re:Getting Ready for Apollo Lake Upgrade by Deathlizard · · Score: 1

      This makes me wonder why MS didn't look into AMD for some offerings if the atom is on the way out. Not sure if AMD has an offering in that TDP range, but at least they could keep the cost low.

    6. Re:Getting Ready for Apollo Lake Upgrade by Austerity+Empowers · · Score: 1

      I guess whoever wrote this article didn't do very much research

      They are paid to drain the inventory of existing Surface 3's and create an artificial demand for a product that probably will simply be refreshed shortly.

    7. Re:Getting Ready for Apollo Lake Upgrade by Blaskowicz · · Score: 1

      That's incorrect, the Atom line for what I'll call IBM PC compatibles in short is still alive and well.

      What's definitively canned is Atoms lower end than than, for Android smartphones and non-existing tablet products, with a smartphone GPU (PowerVR) and a lack of IBM PC legacy. I'm sure it could have run Windows 10 Phone (no win32) or Windows RT (dead) i.e. an x86 version of the ARM version of Windows, but that'd be confusing fast.

      There still are Atoms coming, with a real desktop GPU, slow and toned down in size of course but that's the main draw. Even last year's $99 Atom tablets use one like that.

    8. Re:Getting Ready for Apollo Lake Upgrade by ArchieBunker · · Score: 0

      AMD is so far behind Intel its not even funny.

      --
      Only the State obtains its revenue by coercion. - Murray Rothbard
    9. Re: Getting Ready for Apollo Lake Upgrade by Anonymous Coward · · Score: 0

      No it will have the well documented second processor backdoor that Intel has told everyone about for over five years.

    10. Re:Getting Ready for Apollo Lake Upgrade by Anonymous Coward · · Score: 0

      What makes you so sure that microsoft won't be the launch customer for the Apollo Lake, and why do you assume it would take until next year for any product to reach the market?

  6. is this the Surface of the NFL? by turkeydance · · Score: 1, Funny

    " PRO 3 on Set"

  7. Is this like the HP Slate by puddingebola · · Score: 3, Informative

    Aren't I supposed to be able to scoop one of these up at bargain basement prices and install Linux now. That's how this is supposed to work. Someone inform Microsoft.

    1. Re:Is this like the HP Slate by phantomfive · · Score: 1

      It seems to be selling relatively well, actually. I know a few people who got one instead of a laptop, and are happy with it.

      --
      "First they came for the slanderers and i said nothing."
  8. The Surface 3 is terrible by Necron69 · · Score: 0, Flamebait

    I tried to go cheap and get a Surface 3 a year ago when my latest Android tablet died. A tablet, a laptop. What's not to like? (Ok, it runs Windows...)

    I'm sorry to say that the Surface 3 is my worst computer purchase ever. Despite multiple reinstalls, firmware and driver updates, the thing has constant issues. The wifi and video drivers are the primary culprits.

    Do yourself a favor and don't buy one of these.

    - Necron69

    1. Re:The Surface 3 is terrible by Lumpy · · Score: 0

      If you want to feel better, the surface 1, Surface 2 and Surface 4 suffer from all the exact same issues.

      Microsoft was very very consistent with the entire line. They refuse to get rid of the garbage Marvell chipsets.

      --
      Do not look at laser with remaining good eye.
    2. Re:The Surface 3 is terrible by Anonymous Coward · · Score: 0

      Really? I heard yesterday that they were getting rid of the Marvell chipsets. I don't have any links handy but Google about it and you will find the details.

    3. Re:The Surface 3 is terrible by ArchieBunker · · Score: 1

      Sounds like you have defective hardware. Why did you not return it?

      --
      Only the State obtains its revenue by coercion. - Murray Rothbard
    4. Re:The Surface 3 is terrible by Anonymous Coward · · Score: 0

      And I bet you claim that an alleged lack of drivers for Linux is the fault of the Linux kernel.

      MS chose to use shitty hardware in their shitty toys.

    5. Re:The Surface 3 is terrible by Anonymous Coward · · Score: 0

      On the 5, possibly...... but they will not ask everyone to send in their surface to replace the existing piles of shit out there.

  9. Can it really be that bad? by Anonymous Coward · · Score: 4, Interesting

    It seems like anything outside of their stranglehold through lock-in (Windows, Office) fails. Honestly, I don't mean this as a troll. But everything from Zune to the Windows phone to this tablet to Bing turns into a flop, or sensationally mediocre. With the possible exception of the Xbox but isn't that because they refuse to stop throwing money at it? (pleading ignorance on that one)

    Putting Apple fanboism aside, how is it that Microsoft can fail so consistently with so many products yet Apple seems to fail with so few?

    Then they have the hutzpah to pull the Windows 10 telemetry and forced upgrades stuff, both of which should have been handled with some simple, competent PR. Is it so fractured internally that no one person sees these problems as obvious and says "hey, wait a second, we need to think this through"?

    And marketing/image...from sweaty Ballmer to the Linux flip-flop to angry cheerleaders ads to the Surface getting called an iPad on national tv, on and on...what are the odds of being a laughing stock consistently for so many years, yet no one takes control and puts a stop to it?

    I don't get it, please enlighten.

    1. Re:Can it really be that bad? by PCM2 · · Score: 4, Informative

      I'm perfectly happy with my Surface Pro 3 and the Surface Pro 4 seems like a worthy successor, albeit not enough of an upgrade to be worth the price tag for current Surface Pro 3 owners.

      The only area where the Surface line has consistently failed is on the low end of the market. When Microsoft cheaps out with low specs (and the resulting poor performance), customers don't bite. There's too much cheap PC hardware to choose from already. If Best Buy is already awash with pieces of shit from Dell, HP, and Toshiba, why would I pay more for a piece of shit from Microsoft?

      For the Surface 3, Microsoft was clearly hoping it could succeed on the low end with full Windows 10 instead of the disastrously bad idea that was Windows RT. It looks like it may have proven itself wrong.

      Putting Apple fanboism aside, how is it that Microsoft can fail so consistently with so many products yet Apple seems to fail with so few?

      Surely you're only talking about hardware products. In which case Microsoft has produced far fewer products than Apple has, while Apple's history is not without its share of failures. Before the Powerbook G3, Apple laptops were often pretty crappy. The entire Performa line sucked. Some of Apple's tower cases were nearly impossible to open without cutting your hands. The 25th Anniversary Mac was a stupid idea. Shit, Apple has had to suck up its share of failures going all the way back to the Apple ///. Microsoft put out its first PC in 2012 and you're unwilling to grant it a failure or two here and there?

      And if you wanna talk software products, let's talk about the billions and billions that Microsoft makes from software every year. Meanwhile, Apple has managed to sabotage what few software markets it had. Let's ignore Claris, just to be charitable. Let's forget all the projects that never really made it to market, like Copeland. Instead, go ask a former Final Cut user how he's liking Adobe Premiere. I'll wait.

      --
      Breakfast served all day!
    2. Re:Can it really be that bad? by MightyMartian · · Score: 4, Insightful

      No, where it's failed is in actually getting enough people to buy it to make the development, manufacturing and marketing worth the effort. You can try to spin this any way you like, but the Surface line is a complete failure, right up there with Windows Phone.

      These conversations about Surface remind me a lot of the kind of fanboism that surrounds Blackberry. The same wishful thinking, the same insistence that someone's personal (and anecdotal) successes with the device must somehow represent some counter to the fact that the devices themselves are just not selling.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    3. Re:Can it really be that bad? by PCM2 · · Score: 0
      --
      Breakfast served all day!
    4. Re:Can it really be that bad? by Anonymous Coward · · Score: 0

      Nicer try:
      iPad dropped 13% $5.3 billion so down $750 million
      Surface tablets doubled to $908 million so up $450 million

      iPad 13% is almost double Surface rise.
      Not Great for Apple, but it is easier to double sales of smaller numbers.

    5. Re:Can it really be that bad? by GoChickenFat · · Score: 1

      ... and the Surface Pro 4 seems like a worthy successor...

      Unfortunately, it's not - or at least you have a 50% chance of getting a completely bad one apparently due to the Intel Skylake processor problems. Sleep mode is completely jacked. The UEFI bios has been under constant updates to try and fix the processor problem but it just results in more frustration - especially if you use the docking station. I'm frustrated every day at work with mine. I could go on an on but just read the Amazon reviews because they're pretty accurate. The 3 was a much better unit.

    6. Re:Can it really be that bad? by Anonymous Coward · · Score: 1

      Every Apple example you listed is over 20 year old and before the NeXT purchase/Steve Jobs' return.

    7. Re:Can it really be that bad? by Anonymous Coward · · Score: 0

      Actually you are wrong. Beginning with Surface 3, the line dropped RT and runs full windows 10.

    8. Re:Can it really be that bad? by Anonymous Coward · · Score: 1

      You're looking at Microsoft from a consumer's point of view and not from a business perspective. Can they let Google have a monopoly on internet indexing? Can they completely dismiss the mobile market and let Apple and Google take all of it? Microsoft has literally tons of spare cash it can throw after anything it wants. They come up with awesome tech, patent it, then never create consumer products for it. Their follow-through is poor while Apple has a much tighter focus. Microsoft has far, far more projects than Apple so of course it'll have far more failures too.

      I had an internship at Microsoft, back when they still had stacked ranking. There was too much internal competition. Too much "this would be cool" rather than "what would they need". There were multiple teams developing the same things on different projects. Every product has a team asking the exact same questions: "Should the check in the checkbox look like this or like that. Should the box be highlighted when active or the text too" and then they all write their own UI toolkits. Higher churn rates and the flexibility of being able to change projects means large goal changes when management switches projects too.

      Microsoft makes long tern plans (well they used too, I haven't paid attention in the last 3 years), but they aren't "market movers". Some of the things they release are ahead of their time, like Tablet PCs, integrated voice recognition, personal assistants (Clippy vs Siri), but they always screw up an aspect of it and the products stay small in a few niches. Then another company releases a similar product 8 years later and suddenly it's a massive new hit and people completely forget or never knew someone else had already tried. Then Microsoft goes back to its earlier project, tweaks it, re-releases it, and everyone sees them as late to the game. If you want to know where the computing industry is moving towards, go look at Microsoft's research divisions and Microsoft's lesser know products. They tend to be copied but with better execution.

    9. Re:Can it really be that bad? by lucm · · Score: 2, Interesting

      We hear that over and over, but Microsoft is actually making money with Xbox. And Minecraft. And Skype. They make money in the cloud business (unlike Amazon who pours money from their retail business to keep AWS afloat).

      They even made money with Yahoo, something few companies can brag about (including Yahoo).

      Microsoft has been profitable every single year since 1985. That's the bottom line. There will always be people to make clever comments about the Zune and Nokia, but taking a dive for a few quarters or years is a strategy that paid off in many cases. If you start looking at how much money individual product lines made or lost at Microsoft, you're missing the point. Multiple streams of revenue, that's how you stay in business while other companies boom and bust.

      They're not sexy, they're not cool, but they make money, they pay their employees well, and they give a decent dividend to their shareholders. That's a sound business in my book, and 10 years from now I'll still hold on to my MSFT stock while today's cool companies will be as relevant as Nortel or Blackberry.

      --
      lucm, indeed.
    10. Re:Can it really be that bad? by Gravis+Zero · · Score: 2

      everything from Zune to the Windows phone to this tablet to Bing turns into a flop, or sensationally mediocre.

      that's because instead of focusing on making something that somebody would want to buy, they push marketing bullshit on people and that backfires. if it's actually a good product, you don't need to shove it in everyone's face at every turn because users who like it will tell other people about it. so when they pay the NFL to use their device and make a big deal about it by pointing it out all the time (nobody cares because it has nothing to do with the sport!), people are going to laugh when they call it an ipad because that's exactly what microsoft doesn't want.

      --
      Anons need not reply. Questions end with a question mark.
    11. Re:Can it really be that bad? by hairyfeet · · Score: 1, Insightful

      Don't forget the modern flops, Apple laptops with bumpgate GPUs anyone? or how about Apple maps guiding people onto active airfields and into lakes? And unless they can find some killer app for it the Apple watch looks like it'll be going into the fail column as well.

      They had failures with and without jobs, but Jobs was such a salesman frankly he could spin a failure into a triumph, the man really was a genius when it came to marketing.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    12. Re:Can it really be that bad? by bloodhawk · · Score: 1, Informative

      what do you mean fail? the surface line has been extremely successful which makes me think this is probably the precursor to a new model coming out. A lot of people have been hanging off buying a Surface 3 as we have been expecting a Surface 4 ever since the surface Pro 4 released.

    13. Re:Can it really be that bad? by thegarbz · · Score: 1

      It seems like anything outside of their stranglehold through lock-in (Windows, Office) fails.

      Fails? The Surface 3 sold quite well, but it was priced in the too premium for it's target market range. That price also allowed it to make a profit. The Pro 3 and the Pro 4 on the are roaring successes and the sales of the Pro 3 last year exceeded all expectations. The original Surface and the bet on Windows RT was a colossal disaster, one that they turned around quite well.

      And marketing/image...from sweaty Ballmer

      Who? Is he like someone who left Microsoft before the Surface 2 was even released, let alone the successor we're talking about here?

      Surface getting called an iPad on national tv,

      And stupid people are stupid. Reporters are stupid. Football players are worse, what do you call ex-football players who become reporters and have devices switched on them every time a new marketing contract comes out? People call everything an iPad, and that says more about those people than it says about the product. My computer's getting slow. I think it's time to replace that harddrive thingy under the desk.

      Consider yourself enlightened.

    14. Re:Can it really be that bad? by thegarbz · · Score: 1

      No, where it's failed is in actually getting enough people to buy it to make the development, manufacturing and marketing worth the effort. You can try to spin this any way you like, but the Surface line is a complete failure

      Your wrongness could be solved with a quick google search. The very first Surface and the Surface 2 RT were failures. Every other Surface has made money.

      he devices themselves are just not selling.

      Let's rearrange those words: "the devices themselves are not just selling" and add a few more "they are selling well and exceeded all market expectations for the slate form factor in 2015".

      Your arguments are 5 years old. Maybe you should google a bit more.

    15. Re:Can it really be that bad? by pablo_max · · Score: 1

      Really?
      I had a surface pro 3 for work, and I have to say that it was actually really great.
      I honestly never looked into their sales, so I really have no idea if the line was successful or not. I do know a few people who bought them though.

      I was never able to understand the surface concept though. Not the pro, but the normal surface with an atom processor. What was the point?
      Wasnt it Windows, but not real Windows?
      Literally the ONLY reason to have Windows is to run your Windows applications. If you cannot do that, what is the point? Then just buy an Android tablet or iPad which has a lot of apps. available.
      I am sure it confused a lot of people who thought they were buying a windows computer and found out later it wasnt a real computer and they could not do any of their normal computer stuff.

      The surface pro 3 though.... I miss the Pen. It was great for marking up documents for review, which is something i have to do a lot in my daily work.
      I have a yoga pro 3 now, but I am not too happy with the build quality so far. The screws keep popping out!!

    16. Re:Can it really be that bad? by Anonymous Coward · · Score: 0

      MS reports units sitting in a warehouse or backroom at best buy as a sale.

      They are a failure.

    17. Re:Can it really be that bad? by Anonymous Coward · · Score: 0

      I gather you don't read any financial news or anything remotely credible to get your news? Surface sales have had massive growth and success.The last 2 years of surface sales have been astronomical in terms of revenue and growth.

    18. Re:Can it really be that bad? by bloodhawk · · Score: 1

      Where the hell do you get your information from. Whereever it is you need to find a new source. Since the Surface 2 revisions in late 2013 growth in surface devices has literally exploded they are now well in excess of a billion dollars a quarter business with year over year growth in excess of 20%.

    19. Re:Can it really be that bad? by Anonymous Coward · · Score: 0

      that is an old article from 2014. try some of the more recent numbers, sales have only gone up (rapidly) from that position since then. In late 2015 they had hit 1.1 billion per quarter in surface sales.

    20. Re:Can it really be that bad? by bloodhawk · · Score: 1

      yeah I am sure MS ships a 4 billion dollars a year in hardware to warehouses just so that people like you can't say the sales are a failure.

    21. Re:Can it really be that bad? by Anonymous Coward · · Score: 0

      Apple and Google are not MS's competitors.

      MS chasing after them is hurting their core business which they have almost completely abandoned.

      The morons deserve the decline.

    22. Re:Can it really be that bad? by Anonymous Coward · · Score: 0

      How did MS make money off Yahoo?

      It is a separate business.

    23. Re:Can it really be that bad? by lucm · · Score: 1

      Rent-a-bing, that's how.

      --
      lucm, indeed.
  10. It was replaced long ago by Anonymous Coward · · Score: 0

    by the Surface Pro 4. The non-Pros were primarily the ARM counterparts to the Pros. With 3 they ditched ARM. With the 4s, they dropped the non-Pro and added the Book as the high-end and dropped the Pro to be the low-end Surface. Why is anyone surprised that a manufacturer has stopped manufacturing an old product that has been replaced?

  11. Fewer products? Killed before release? by raymorris · · Score: 1

    That's an interesting thing to think about. There is probably a lesson or two to be learned. I wonder if Apple is more prone to kill off projects BEFORE they launch publicly, if focus groups and such don't go well.

    Google has another approach, somewhat. They throw stuff out there, often with the "Beta" marking in earlier years, then publicly acknowledge it didn't well, so they kill of the whole idea. Contrast with Microsoft's statement "Since launching Surface 3 over a year ago, we have seen strong demand and satisfaction amongst our customers". So strong that they're giving up on it. ;)

    Three very successful companies, three different approaches (at least Microsoft used to be very successful).

    Apple and Microsoft have different relationships with their customer base, of course. Apple has fostered "fans" similar to a sports team would, people who really want to like their products. Microsoft has a customer base who wants the product to work seamlessly with the rest of their Microsoft-based environment, and to say the products are good because that justifies the fact that they spent their company's money buying the Microsoft product.

  12. Lol, Microsoft by JustAnotherOldGuy · · Score: 1

    Microsoft: The Little Company That Couldn't.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  13. Meanwhile, at the Region of Dume by Anonymous Coward · · Score: 0

    Surface 3 Stocks Dwindling As Microsoft Plans System's Demise

    Microsoft stock value dwindling as humanity plans Microsoft's demise.

    Oh, if only it were so! I do so very much want to outlive Microsoft, just to be able to bask in the sunshine of such a glorious day!

  14. Re:demise by davester666 · · Score: 1

    and the hair! The delicately quaffed wave of golden sperm.

    --
    Sleep your way to a whiter smile...date a dentist!