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Sergey Brin: Don't Come To Silicon Valley To Start a Business (businessinsider.com)

An anonymous reader shares a Business Insider report:If you're itching to start a company out of a garage, then you shouldn't pick up and move to Silicon Valley, according to Google cofounder Sergey Brin. It's easier to start a company outside the Valley than in it, he said onstage at the Global Entrepreneurship Summit. "I know that sort of contradicts what everyone here has been saying," he said with a laugh. "During the boom cycles, the expectations around the costs -- real estate, salaries -- the expectations people and employees have ... it can be hard to make a scrappy initial business that's self-sustaining," he said. "Whereas in other parts of the world you might have an easier time for that."But he adds that Silicon Valley is good for scaling that opportunity.

17 of 103 comments (clear)

  1. Translation by Bovius · · Score: 5, Insightful

    "Do the riskiest part of starting a business somewhere else. Then, when it reaches maximum future potential, bring it to Silicon Valley so we can buy it out from under you for a song and make a ton of money."

    1. Re:Translation by halivar · · Score: 2

      That "song" you sell it for is retirement in Tahiti. I envy entrepreneurs who receive the opportunity to have their work stolen thus.

    2. Re:Translation by swillden · · Score: 3, Insightful

      And those people are there because of all the businesses that are there. It's one big feedback loop that's going to keep building until it breaks

      Or until the cities cave in and start allowing high-density housing to be constructed, building decent mass transit (which is easier with high-density housing), etc. The actual population density is quite low compared to truly urban environments. But while they insist on sticking with a suburban lifestyle they're going to be bursting at the seams.

      Luckily, it does appear that Mountain View, at least, is finally starting to recognize this. After years of obstructionism, they have finally approved some high-density housing on the north bayshore. http://www.mv-voice.com/news/2.... With a lot more of that sort of thing, they could fix the problem. Of course, if they do too much of it, all of the people with million-dollar mortgages on $300,000 (at best) houses are going to be in trouble...

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  2. Re:Google by halivar · · Score: 3, Interesting

    "But he adds that Silicon Valley is good for for scaling that opportunity."

  3. But the Web 2.0 bubble has already burst. by Anonymous Coward · · Score: 2, Interesting

    When we discuss stuff like this we need to consider that the Web 2.0 bubble has already burst. It wasn't a spectacular burst like the initial .com crash, but the burst has still happened.

    We've seen IPOs dry up.

    We're seeing little to no growth for the major incumbents, even if they haven't completely flamed out yet.

    People are tiring of Facebook, Twitter, and nonsense "social media" (with is mainly about subjecting users to ads).

    LinkedIn, one of the Web 2.0 darlings, was just bought out by Microsoft.

    The Ruby on Rails fad died off some time ago. The JavaScript fad is dying off now. Now we're seeing the Rust fad start, but compared to its predecessors it's a total joke.

    Average users are getting fed up with the Hipster-oriented design we've been forced to ensure for years now. Software products that were one really usable have become damn near impossible to use (Google Maps, Windows, GNOME, Firefox, among others).

    Slashdot was nearly destroyed by the Slashdot Beta, but luckily it was spared in the end.

    The mobile device market has peaked.

    Beyond Web 2.0, we aren't seeing any traction.

    IoT isn't taking off like it was expected to. Average people have come to realize that these devices can be very obtrusive. Most normal people don't want some device videoing and recording them while they urinate or defecate. They don't want their penis measurements sent to "the cloud".

    VR isn't taking off as expected. The development is going way slower, and people aren't impressed by the results so far. It's a long way off.

    Drones were only ever a niche interest. Average people don't care about them, and business uses are facing many hurdles.

    The Web 2.0 bubble has burst. There is no bubble coming after it. San Francisco is looking to be in a very bad situation, even if the people there don't realize it yet.

    1. Re:But the Web 2.0 bubble has already burst. by __aaclcg7560 · · Score: 2, Informative

      We've seen IPOs dry up.

      What you seen is venture capitalists and investors no longer throwing money at every potential "unicorn" (a startup with a $1B+ valuation) that comes along. A lot of these unicorns have very little to show for after blowing cash through the wazoo. One notable unicorn had to cut back on employee perks because it was costing $25K per year per employee. VCs and investors want to see profits from business operations. That's not a bubble bursting, it's reality sinking in.

    2. Re:But the Web 2.0 bubble has already burst. by DiSKiLLeR · · Score: 4, Interesting

      Erm, no.

      It is reality sinking in but it is not a bubble bursting.

      The dot com bubble of 2000 was a bubble bursting.

      The housing crash of 2007 was a bubble bursting.

      But prices of companies, real estate, and so on regularly go up and down and sometimes go down sharply (eg. LinkedIn) when 'reality kicks in' but that that not automatically mean a bubble has burst.

      They're too different events - one is of a smaller scale the other is of a much LARGER scale that results in a large economy wide event that impacts everyone.

      --
      You can tell how powerful someone is by the magnitude of the crime they can commit and be able to get away with.
    3. Re:But the Web 2.0 bubble has already burst. by __aaclcg7560 · · Score: 2

      Expectations adjusting downward to match reality is the bubble bursting!

      THE SKY IS FALLING! THE SKY FALLING! THE SKY IS FALLING!
      THE SKY IS FALLING! THE SKY FALLING! THE SKY IS FALLING!
      THE SKY IS FALLING! THE SKY FALLING! THE SKY IS FALLING!
      THE SKY IS FALLING! THE SKY FALLING! THE SKY IS FALLING!
      THE SKY IS FALLING! THE SKY FALLING! THE SKY IS FALLING!
      THE SKY IS FALLING! THE SKY FALLING! THE SKY IS FALLING!

      Does this make you feel better?

      You apparently don't realize that you just described the bubble bursting, while at the same time misleading yourself into thinking it hasn't just burst!

      I lived through the bubbles bursting prior to the Dot Com Bust in 2001 and the Great Recession in 2009. Companies went out of business, employees got laid off, people moved out of the valley, housing and apartment rents dropped, and freeway traffic got better. Guess what? I'm not seeing any that at all. This "bust" is a whimper that has .

    4. Re:But the Web 2.0 bubble has already burst. by Darinbob · · Score: 2

      During previous "busts" most of the people I knew in companies that were making profits kept their jobs. The job losses in the Silicon Valley are seemed to be from all those companies whose money was only in stock valuations. Of course that caused ripples across the country and world and seriously hurt retirement plans of everyone who kept their jobs. But utlimately it was just another California gold rush revived, with major financial experts getting conned into investing in the new econmy. The housing bubble collapse was the same thing all over again too, experts all giddy about short term profits from slicing and dicing mortgages until that vanished. We really need the "experts" to focus on fundamental basics in the economy instead of irrational exuberance.

  4. location, location, location by Thud457 · · Score: 4, Insightful

    payroll's a bitch when your employees have to be millionaires to afford their very own hovel.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  5. Re:Google by Anonymous Coward · · Score: 2, Interesting

    Holy fuck are you dumb? Serge says moving TO the valley is a great place to scale the opportunity. As in, if your business is booming outside of the valley, move into the valley to make it even bigger.

  6. Get out of his way by PopeRatzo · · Score: 2, Funny

    It sounds like Sergey Brin is tired of having to wait in long lines at the In-and-Out Burger.

    --
    You are welcome on my lawn.
  7. Other places are better by DidgetMaster · · Score: 4, Interesting

    There are many places around the country (or the world) that have good talent and moderate to cheap living expenses. Those are the best places to get a tech business off the ground. You will probably have more trouble finding funding for your idea, but startup costs are much lower than in Silicon Valley. I am trying to start up my own business and it is a lot of trouble to find investors. It can be depressing to read about guys with great connections in SV who get $20 million in funding for some idea with a potential of about 10% of what you think your idea will do; yet you can't seem to get even seed funding of much smaller amounts. It drives you insane when someone gets $100 million in funding for a really bad idea that you know will crash and burn in just a year or two.

    1. Re:Other places are better by Anonymous Coward · · Score: 2, Informative

      I am trying to start up my own business and it is a lot of trouble to find investors.

      Is it really that capital intensive? Can you start off small?

      Here's a strategy that I've seen work time and time again: start local and small and build a profitable base (of course CYA on the IP department with patents, trademarks and copyrights - if you want.). Expand with retained earnings. Nothing proves a concept like actually being a profitable business. And it gives you leverage with investors - "I don't NEED you, I just want to get bigger faster." or "I need more capital than I have because [insert big needed capital expenditure here] but, I'll get it eventually."

      The best book I've seen as a guide - believe it or not - the "Portable MBA in Entrepreneurship". They even have links to spreadsheets to to do a lot of the grunt work for you.

      Good luck! I hope you succeed and add wealth to our society.

  8. start your business in Canada by cats-paw · · Score: 3, Insightful

    The healthcare situation in this country is so fucked up.

    At least when you are paying everybody as little as possible to get off the ground, they will have good healthcare.

    --
    Absolute statements are never true
  9. Great advice by sootman · · Score: 3, Informative

    Start your company anywhere... but if you want VC money, get your ass to Sand Hill Road because VCs can't see past the end of their own driveway.

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  10. Silicon Valley is a great place to be from by alispguru · · Score: 3, Informative

    Worked and lived in Mountain View in the late 1980's; visited the peninsula many times since then.

    Got out when I realized that I would not be able to afford a house unless I hit the startup lottery.

    Also, realized I did not want to rear children in either side of Palo Alto (east or west).

    Still, having some direct experience of Silicon Valley has been useful ever since; it helped me get every job I've had since that time.

    --

    To a Lisp hacker, XML is S-expressions in drag.