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'UpgradeSubscription.exe' File In Preview Build Hints At Windows 10 Subscriptions (zdnet.com)
An anonymous reader writes: A file named "UpgradeSubscription.exe" is found buried in the System32 folder of Windows 10 build 14376, alongside 590 other .exe files. ZDNet reports the file has been part of other recent preview builds, but just recently uncovered. "In the file's properties, it's described as the Windows Upgrade to Subscription Tool, and its date and time stamp corresponds to other administrative tools in the same build," reports ZDNet. You can view the screenshot here. Microsoft responded to ZDNet saying: "The Windows Upgrade to Subscription tool, found in the latest Windows Insider builds, helps to manage certain volume licensing upgrades from Windows 10 Pro Anniversary Update to Windows 10 Enterprise. This binary file is not associated with the free consumer upgrade offering nor is it applicable to consumer Windows editions." When pressed for additional details, Microsoft responded with, "No further comment." While the file does nothing, it does appear to confirm that it's related to licensing, referencing a registry value called AllowWindowsSubscription. Build 14376 reveals a few references to servicing packages named Microsoft-Client-License-Platform-Upgrade-Subscription-Package. Last year, there was some talk about Windows 10 being the last version of Windows as Microsoft is pushing a "Windows as a service" vision. When news broke in April about Windows Phone's sharp revenue declines, PCWorld reported that CEO Satya Nadella's strategy is to grow Microsoft's revenues by convincing customers to adopt its paid subscription services.
Windows 10, according to Microsoft, has always had mainstream support ending October 13, 2020, and extended support ending October 14, 2025. Various sites reported this a year ago, but people forgot, I guess.
Since this was the "last windows you'll ever buy", that meant that the next one would have to be a "rental-only" version.
I wouldn't be surprised if 10 includes a time bomb to deactivate at it after it goes out of support.
"Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
I can see a time when you go buy a new computer and it comes with Windows on it and 3 years of "free" updates and support, with the option to pay X dollars per year after that to get continued updates...
This way people who don't need to buy a new computer can, at least for awhile, continue to use that machine and keep it current...
The question is, how much per machine, or per user, per year?
$5 per machine per year might be reasonable, or perhaps $20 per user for up to 5 machines, or perhaps a family licence for $50 per year for 25 machines and 10 users...
I imagine they won't be that generous, but they would be smart to do so to soften the blow when they roll it out. Either way, the idea of selling Windows and giving away 10 years of free updates is probably not going to survive, whatever comes next...
That's what I've been saying since 10 was announced as a "free" upgrade from 7/8. Soon as they get enough people updated, via hook or crook, they'll adopt a PAID subscription. Adobe did it. On one had, it's not a bad business model, as you can pretty much know what your revenue stream from month to month, year to year will be, but, as with Adobe Photoshop, I'll just hang onto CC6 for a while longer.