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Microsoft Prepares One Final, Full-Screen Get Windows 10 Nag (zdnet.com)
An anonymous reader shares a ZDNet report:Those persistent Get Windows 10 pop-ups are going away soon, after Microsoft's free upgrade offer for Windows 10 expires on July 29. During those final days and hours, anyone still running Windows 7 or Windows 8.1 should brace for one last round of upgrade prods from Redmond, including a full-screen message, as the GWX program moves into its final phase. The details are in a new Knowledge Base article, "Windows 8.1 and Windows 7 SP1 end of free upgrade offer notification," which includes a screenshot of the message as well as some helpful hints on how to avoid seeing it more than once. Two noteworthy additions are visible in the lower left corner of that screen. Instead of merely dismissing the reminder, you can ask to be notified up to three more times or specify that you've made your mind up and you don't want any more notifications.
Nah. There's one simpler explanation: they believe it'll make them lots of money.
They've been desperately pushing for appy apps and their app store where they make a 30% cut of everything, the phoney interface could lead to more surface and phone sales (hence even more app store sales), and now the update subscription fees. That's besides the apps the OS is displaying and bundled crapyware (the anniversary update will double that), there's the heavy push for office 365 and onedrive (more subscription fees) and it's likely they'll manage to make money off of telemetry as well.