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BlackBerry's 'Classic' Smartphone Is About to Disappear (fortune.com)
From a Reuters report:The beleaguered tech company continues its shift to software. BlackBerry will stop making its Classic smartphone, 18 months after launching it in an effort to entice users who prefer physical, rather than touch, keyboards, the Canadian technology company said on Tuesday. The Classic was launched early last year, with a physical keyboard in the vein of its Bold predecessor and powered by the company own overhauled BlackBerry 10 operating system. BlackBerry has since launched a phone powered by Alphabet's Android software and plans several more, and BlackBerry Chief Executive John Chen last month expressed confidence the company's trimmed-down handset business can turn a profit by a self-imposed September deadline.
Well if most of the American population suddenly stopped eating burgers and instead ate burritos, it would be a sensible business move. However, it's questionable how many people would start eating at McDonald's again, considering their competence is in burgers (if you like McD's burgers), not burritos. Usually, when this happens, the business ends up failing. Trying to belatedly "join the crowd" is probably the best course of action at that point, but it's still usually futile.
Well, if you're being paid to run a McDonald's and are just flailing - trying to find any revenue stream at all to keep the store open another week or two... you'll try burritos.
So, no blackberry OS, no blackberry keyboard, the same rectangle screen as everyone else, the same OS as everyone else. So what's left? The pretty logo? Congrats. Another messaging app? Watch me care. Secure? Bullshit of course. So much for pride. Ready for the fall.